Cotton Growers: How Not to Mix Music and Brands.

by Peter Holmes on August 30, 2010

in Uncategorized

An example of how not to mix brands and music. In both examples, The Cotton Growers (a heavily, $2B subsidized industry in the U.S.) hired Colby Caillat and Leona Lewis to sing jingles about Cotton. What a waste of talent, opportunity and potential attraction to the brand/commodity. Not only is it contrived, the myopic brand [...]

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Impact of Digital Revolution on Ad Agencies.

by Peter Holmes on August 30, 2010

in digital

via slideshare.net Pretty much agree with this presentation, such as “there’s no such thing as media agnostic,” (which was a dumb term to begin with). Rather, everything between the brand and audience is media. Posted via email from Flatacre

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Forbes: “The Best Ever Social Media Campaigns.” Really?

August 22, 2010

I’m tired, actually, annoyed with the way so-called experts, along with media spinmeisters are appropriating the entire history of marketing and advertising and attributing it to social media. As an example, a recent contest judged by digital people on behalf of Forbes lists 20 campaigns as “Social Media” campaigns. Really? Let’s have a look: No.1: [...]

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Friday Ephemera: “You and Your Johnson” 70′s TV Spot.

August 20, 2010

via youtube.com David Ogilvy said, “If you have nothing to say, sing it.” I reckon the creators of this commercial did have something to say, it just took a while for the meaning to kick in. Posted via email from Flatacre

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Advertising With a Documentary Ethos: The Weather Network’s New Campaign.

August 16, 2010

From 1999 to 2004/5, we helped The Weather Network build their brand into one of the best known media brands in Canada. Needless to say, we’re thrilled to be working with them again. The beginning of a new campaign has just launched on TV in western Canada. The campaign is meant to combat the only [...]

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An Illustrated History of Facebook.

August 15, 2010

Posted via email from Flatacre

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The War Map.

August 15, 2010

via cache.gawkerassets.com Posted via email from Flatacre

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Metrics Hell.

August 13, 2010

Metrics-Driven Design A solid slide show showing in detail how over reliance on metrics causes paralysis. Scratch that, insanity. “Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent dbate over whether a border [...]

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The Empathic Civilization: Does Empathy Drive Everything We Do?

August 5, 2010

In this mind blowing presentation, Jeremy Rifkin talks about the discovery of mirror neurons which cause empathy between beings (not just human beings). Historically, human beings are all soft wired to be empathetic towards those within a defined group, tribe, religion, nation. The first drive is to belong. Those outside the group are considered the [...]

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