A brand has a sustained, meaningful difference
Or a difference that’s forgotten and allowed to erode
A brand is a fulfilled promise
Or a broken one
A brand is utility and innovation
Or the boring and safe, same old
A brand is the one time it failed
Not the many times it succeeded
A brand is its current advertising
Not the great advertising that [...]
“Living in an information age…knocks down all the walls between culture and business.” As far as I’m concerned, McLuhan becomes more relevant as the years pass. An academic visionary, or charlatan? What do you think?
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