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A Brand is a Verb, Not a Noun.

February 3, 2010

A brand has a sustained, meaningful difference
Or a difference that’s forgotten and allowed to erode
A brand is a fulfilled promise
Or a broken one
A brand is utility and innovation
Or the boring and safe, same old
A brand is the one time it failed
Not the many times it succeeded
A brand is its current advertising
Not the great advertising that [...]

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Some Interesting SocNet Facts and Figures: Yes, I Do Mind the Gap.

February 2, 2010

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Innovation and the Future.

January 28, 2010

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The Role of the CMO: Marketing Strategies for 2010.

January 28, 2010

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Marshall McLuhan Week, Part 3: Speaking Freely Interview | Video

January 28, 2010

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Marshall McLuhan Week, Part 2: All Media Are Extensions of Human Faculty | Video

January 26, 2010

“Living in an information age…knocks down all the walls between culture and business.” As far as I’m concerned, McLuhan becomes more relevant as the years pass. An academic visionary, or charlatan? What do you think?
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Marshall McLuhan Week, Part 1: The 1961 Playboy Interview.

January 25, 2010

via nextnature.net
Essay: The Playboy Interview: Marshall McLuhan
A candid conversation with the high priest of popcult and metaphysician of media.
From “The Playboy Interview: Marshall McLuhan”, Playboy Magazine, March 1969. © Playboy
In 1961, the name of Marshall McLuhan was unknown to everyone but his English students at the University of Toronto — and a coterie of academic [...]

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Society of Digital Agencies, 2010 Digital Marketing Outlook

January 24, 2010

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