Comments on: What is a brand? http://reasonpartners.com/2009/07/27/what-is-a-brand/ Intelligent brand thinking made engaging and spread through art and technology. Tue, 07 Sep 2010 02:58:25 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Reason Partners» Blog Archive » How Does a Brand Fit In The Age Of Social Media? http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-63 Reason Partners» Blog Archive » How Does a Brand Fit In The Age Of Social Media? Thu, 29 Oct 2009 22:59:06 +0000 http://reasonpartners.com/wp/?p=1660#comment-63 [...] a post titled, ‘What is a brand?’ I finished with the words, “…branding is a verb. It is the consistent, continuous and [...] [...] a post titled, ‘What is a brand?’ I finished with the words, “…branding is a verb. It is the consistent, continuous and [...]

]]> By: reasonapplied http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-178 reasonapplied Tue, 11 Aug 2009 22:42:18 +0000 http://reasonpartners.com/wp/?p=1660#comment-178 Mark,<br><br>Thanks for the information. I will definitely read your article and respond.<br><br>Peter Holmes Mark,

Thanks for the information. I will definitely read your article and respond.

Peter Holmes

]]> By: brandexpression http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-177 brandexpression Tue, 11 Aug 2009 21:59:16 +0000 http://reasonpartners.com/wp/?p=1660#comment-177 Peter,<br><br>Saw you post this on twitter. There's some great stuff here! It's great to see people actually researching what they do. Too many practitioners still think "branding" is simply logo design and naming.<br><br>I'd like to add one thing. On May 13, 1931 Procter & Gamble’s Neil McElroy proposed the modern concept of “branding.” Through an internal memorandum, he proposed a new business strategy called “brand management." It's not just that he coined the terms "brand strategy," and "brand Management," but that he pioneered the concept of "product differentiation" and "brand differentiation" that really changed the game.<br><br>This is discussed in a paper we authored: "What is Branding? A comprehensive look at the origin and function of branding." I'd be interested in hearing your thoughts (see link below).<br><br><a href="http://www.blackcoffee.com/brand-related/brand-articles/what-is-branding" rel="nofollow">http://www.blackcoffee.com/brand-related/brand-...</a><br><br>Mark Gallagher<br>Brand Expressionist®<br>BLACKCOFFEE Peter,

Saw you post this on twitter. There's some great stuff here! It's great to see people actually researching what they do. Too many practitioners still think “branding” is simply logo design and naming.

I'd like to add one thing. On May 13, 1931 Procter & Gamble’s Neil McElroy proposed the modern concept of “branding.” Through an internal memorandum, he proposed a new business strategy called “brand management.” It's not just that he coined the terms “brand strategy,” and “brand Management,” but that he pioneered the concept of “product differentiation” and “brand differentiation” that really changed the game.

This is discussed in a paper we authored: “What is Branding? A comprehensive look at the origin and function of branding.” I'd be interested in hearing your thoughts (see link below).

http://www.blackcoffee.com/brand-related/brand-...

Mark Gallagher
Brand Expressionist®
BLACKCOFFEE

]]> By: reasonapplied http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-27 reasonapplied Tue, 11 Aug 2009 18:42:18 +0000 http://reasonpartners.com/wp/?p=1660#comment-27 Mark,<br><br>Thanks for the information. I will definitely read your article and respond.<br><br>Peter Holmes Mark,

Thanks for the information. I will definitely read your article and respond.

Peter Holmes

]]> By: brandexpression http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-26 brandexpression Tue, 11 Aug 2009 17:59:16 +0000 http://reasonpartners.com/wp/?p=1660#comment-26 Peter,<br><br>Saw you post this on twitter. There's some great stuff here! It's great to see people actually researching what they do. Too many practitioners still think "branding" is simply logo design and naming.<br><br>I'd like to add one thing. On May 13, 1931 Procter & Gamble’s Neil McElroy proposed the modern concept of “branding.” Through an internal memorandum, he proposed a new business strategy called “brand management." It's not just that he coined the terms "brand strategy," and "brand Management," but that he pioneered the concept of "product differentiation" and "brand differentiation" that really changed the game.<br><br>This is discussed in a paper we authored: "What is Branding? A comprehensive look at the origin and function of branding." I'd be interested in hearing your thoughts (see link below).<br><br><a href="http://www.blackcoffee.com/brand-related/brand-articles/what-is-branding" rel="nofollow">http://www.blackcoffee.com/brand-related/brand-...</a><br><br>Mark Gallagher<br>Brand Expressionist®<br>BLACKCOFFEE Peter,

Saw you post this on twitter. There's some great stuff here! It's great to see people actually researching what they do. Too many practitioners still think “branding” is simply logo design and naming.

I'd like to add one thing. On May 13, 1931 Procter & Gamble’s Neil McElroy proposed the modern concept of “branding.” Through an internal memorandum, he proposed a new business strategy called “brand management.” It's not just that he coined the terms “brand strategy,” and “brand Management,” but that he pioneered the concept of “product differentiation” and “brand differentiation” that really changed the game.

This is discussed in a paper we authored: “What is Branding? A comprehensive look at the origin and function of branding.” I'd be interested in hearing your thoughts (see link below).

http://www.blackcoffee.com/brand-related/brand-...

Mark Gallagher
Brand Expressionist®
BLACKCOFFEE

]]> By: 50 Top Noise-free Twitter Tips & Links in Social Media, Marketing, SEO, Design & More! Part 2 | Thoughtpick Blog http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-25 50 Top Noise-free Twitter Tips & Links in Social Media, Marketing, SEO, Design & More! Part 2 | Thoughtpick Blog Fri, 07 Aug 2009 16:48:19 +0000 http://reasonpartners.com/wp/?p=1660#comment-25 [...] What is a brand | Blog Post http://ow.ly/j8gQ #marketing #advertising [...] [...] What is a brand | Blog Post http://ow.ly/j8gQ #marketing #advertising [...]

]]> By: greg wood http://reasonpartners.com/2009/07/27/what-is-a-brand/comment-page-1/#comment-11 greg wood Thu, 30 Jul 2009 13:14:26 +0000 http://reasonpartners.com/wp/?p=1660#comment-11 Peter - nice piece. Great historical perspective. One major change over the last few years is the ability of individuals to control brands. Branding as a verb happens from companies but is increasingly being co-opted and even taken over by everyday folks with a camera, a keyboard or a flip. We tend to see the press on the negative side of this..., see Comcast technician sleeping on the coach, Bob Garfied's "Comcast must die" blog, Dominoes employees spitting on a pizza, and on and on. What tends to get overlooked is the guy who tweets 3 times a week how much he loves his Oakley sunglasses, or the person who uploads pictures of every pair of brand x shoes to flickr or the dude who builds a flash game with a Mini Cooper in it just because he has a Mini and loves it. The notion that consumers have semi if not complete control over your brand is not new, What has changed is the power that people now hold due to social media. It's real and brands need to join in, not control, embrace the consumer, help shape the conversations, provide value and content and micro-market based upon passion points that connect consumers to elements of the brand. GW greg@woodhouseagency.com Peter – nice piece. Great historical perspective. One major change over the last few years is the ability of individuals to control brands. Branding as a verb happens from companies but is increasingly being co-opted and even taken over by everyday folks with a camera, a keyboard or a flip. We tend to see the press on the negative side of this…, see Comcast technician sleeping on the coach, Bob Garfied’s “Comcast must die” blog, Dominoes employees spitting on a pizza, and on and on. What tends to get overlooked is the guy who tweets 3 times a week how much he loves his Oakley sunglasses, or the person who uploads pictures of every pair of brand x shoes to flickr or the dude who builds a flash game with a Mini Cooper in it just because he has a Mini and loves it. The notion that consumers have semi if not complete control over your brand is not new, What has changed is the power that people now hold due to social media. It’s real and brands need to join in, not control, embrace the consumer, help shape the conversations, provide value and content and micro-market based upon passion points that connect consumers to elements of the brand.

GW
greg@woodhouseagency.com

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