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	<title>Comments on: The production cost is in the idea. An example of powerfully effective communication, without raising the ire of the CFO.</title>
	<atom:link href="http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/feed/" rel="self" type="application/rss+xml" />
	<link>http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
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		<title>By: fastfoodfilms</title>
		<link>http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/comment-page-1/#comment-172</link>
		<dc:creator>fastfoodfilms</dc:creator>
		<pubDate>Tue, 18 Aug 2009 21:25:04 +0000</pubDate>
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		<description>Ain&#039;t it the truth? Last project we did, we ended up having to spend a chunk of our budget on something I could have done on my laptop in 15 mins. And coming from film school to commercial production, I was really surprised that everyone was afraid of the RED and had never heard of the MKII.</description>
		<content:encoded><![CDATA[<p>Ain&#39;t it the truth? Last project we did, we ended up having to spend a chunk of our budget on something I could have done on my laptop in 15 mins. And coming from film school to commercial production, I was really surprised that everyone was afraid of the RED and had never heard of the MKII.</p>
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		<title>By: fastfoodfilms</title>
		<link>http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/comment-page-1/#comment-31</link>
		<dc:creator>fastfoodfilms</dc:creator>
		<pubDate>Tue, 18 Aug 2009 17:25:04 +0000</pubDate>
		<guid isPermaLink="false">http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/#comment-31</guid>
		<description>Ain&#039;t it the truth? Last project we did, we ended up having to spend a chunk of our budget on something I could have done on my laptop in 15 mins. And coming from film school to commercial production, I was really surprised that everyone was afraid of the RED and had never heard of the MKII.</description>
		<content:encoded><![CDATA[<p>Ain&#39;t it the truth? Last project we did, we ended up having to spend a chunk of our budget on something I could have done on my laptop in 15 mins. And coming from film school to commercial production, I was really surprised that everyone was afraid of the RED and had never heard of the MKII.</p>
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		<title>By: reasonapplied</title>
		<link>http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/comment-page-1/#comment-30</link>
		<dc:creator>reasonapplied</dc:creator>
		<pubDate>Fri, 14 Aug 2009 17:18:39 +0000</pubDate>
		<guid isPermaLink="false">http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/#comment-30</guid>
		<description>Your welcome Jon. And thanks Greg.</description>
		<content:encoded><![CDATA[<p>Your welcome Jon. And thanks Greg.</p>
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		<title>By: gregfreir</title>
		<link>http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/comment-page-1/#comment-29</link>
		<dc:creator>gregfreir</dc:creator>
		<pubDate>Thu, 13 Aug 2009 23:42:12 +0000</pubDate>
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		<description>Pete, this rocks. The future, as always, is yours. The whole &#039;applying-of-conceptual thought-and-using-the-cheap-means of production-to self-publish&#039; is bang-on.&lt;br&gt;&lt;br&gt;May Reason thrive.</description>
		<content:encoded><![CDATA[<p>Pete, this rocks. The future, as always, is yours. The whole &#39;applying-of-conceptual thought-and-using-the-cheap-means of production-to self-publish&#39; is bang-on.</p>
<p>May Reason thrive.</p>
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		<title>By: jonrawlinson</title>
		<link>http://reasonpartners.com/2009/08/13/the-production-cost-is-in-the-idea-an-example-of-powerfully-effective-communication-without-the-monstrous-price-tag/comment-page-1/#comment-28</link>
		<dc:creator>jonrawlinson</dc:creator>
		<pubDate>Thu, 13 Aug 2009 19:05:49 +0000</pubDate>
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		<description>Thanks for posting my video.  I appreciate it.&lt;br&gt;&lt;br&gt;Funny that you mentioned the above...I&#039;m in talks with a big ad agency at the moment.  :)&lt;br&gt;&lt;br&gt;cheers,&lt;br&gt;JON.</description>
		<content:encoded><![CDATA[<p>Thanks for posting my video.  I appreciate it.</p>
<p>Funny that you mentioned the above&#8230;I&#39;m in talks with a big ad agency at the moment.  <img src='http://reasonpartners.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>cheers,<br />JON.</p>
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