Comments on: Where’s all this media chaos heading? http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/ Intelligent brand thinking made engaging and spread through art and technology. Tue, 07 Feb 2012 15:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Reason Partners http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/comment-page-1/#comment-176 Reason Partners Thu, 26 Nov 2009 11:29:48 +0000 http://reasonpartners.com/?p=1822#comment-176 Doug, thanks for responding.<br><br>There's lies. Damn lies. Statistics. And advertising. That's the only point of the post. The media message is reported through > the media.<br><br>For my POV on this, click <a href="http://bit.ly/7l3855" rel="nofollow">http://bit.ly/7l3855</a><br><br><br>Doug, it's still selling. Doug, thanks for responding.

There's lies. Damn lies. Statistics. And advertising. That's the only point of the post. The media message is reported through > the media.

For my POV on this, click http://bit.ly/7l3855

Doug, it's still selling.

]]> By: Doug http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/comment-page-1/#comment-175 Doug Thu, 26 Nov 2009 09:32:46 +0000 http://reasonpartners.com/?p=1822#comment-175 I think this is an interesting view Peter. The only point I might question is your closing idea; that " the media, however specialized, simply delivers it (the message)". <br><br>I would argue that social media has fundamentally changed that. I've seen numerous brands that make the mistake of perceiving social media as merely another means of delivering the same message they've pushed through other media - it just doesn't work. In my opinion, the fact that the audience not only talks back but that they can also talk to one another has permanently raised the bar for marketers.<br><br>If for no other reason than this, I think one can delineate between new and old media. I think this is an interesting view Peter. The only point I might question is your closing idea; that ” the media, however specialized, simply delivers it (the message)”.

I would argue that social media has fundamentally changed that. I've seen numerous brands that make the mistake of perceiving social media as merely another means of delivering the same message they've pushed through other media – it just doesn't work. In my opinion, the fact that the audience not only talks back but that they can also talk to one another has permanently raised the bar for marketers.

If for no other reason than this, I think one can delineate between new and old media.

]]> By: Reason Partners http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/comment-page-1/#comment-97 Reason Partners Thu, 26 Nov 2009 06:29:48 +0000 http://reasonpartners.com/?p=1822#comment-97 Doug, thanks for responding.<br><br>There's lies. Damn lies. Statistics. And advertising. That's the only point of the post. The media message is reported through > the media.<br><br>For my POV on this, click <a href="http://bit.ly/7l3855" rel="nofollow">http://bit.ly/7l3855</a><br><br><br>Doug, it's still selling. Doug, thanks for responding.

There's lies. Damn lies. Statistics. And advertising. That's the only point of the post. The media message is reported through > the media.

For my POV on this, click http://bit.ly/7l3855

Doug, it's still selling.

]]> By: Doug http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/comment-page-1/#comment-96 Doug Thu, 26 Nov 2009 04:32:46 +0000 http://reasonpartners.com/?p=1822#comment-96 I think this is an interesting view Peter. The only point I might question is your closing idea; that " the media, however specialized, simply delivers it (the message)". <br><br>I would argue that social media has fundamentally changed that. I've seen numerous brands that make the mistake of perceiving social media as merely another means of delivering the same message they've pushed through other media - it just doesn't work. In my opinion, the fact that the audience not only talks back but that they can also talk to one another has permanently raised the bar for marketers.<br><br>If for no other reason than this, I think one can delineate between new and old media. I think this is an interesting view Peter. The only point I might question is your closing idea; that ” the media, however specialized, simply delivers it (the message)”.

I would argue that social media has fundamentally changed that. I've seen numerous brands that make the mistake of perceiving social media as merely another means of delivering the same message they've pushed through other media – it just doesn't work. In my opinion, the fact that the audience not only talks back but that they can also talk to one another has permanently raised the bar for marketers.

If for no other reason than this, I think one can delineate between new and old media.

]]> By: fastfoodfilms http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/comment-page-1/#comment-32 fastfoodfilms Wed, 19 Aug 2009 20:29:28 +0000 http://reasonpartners.com/?p=1822#comment-32 Everyone's been told how bad it is to live in the past, yet, it seems to be equally bad (if not worse) to live in the future. The minute there is the subtlest change in society, people begin predicting where it will lead. Now, I'm not saying that no one should try to be ahead of the game, but I there has to be some sort of middle ground between the past and the future (say, I don't know, the present?) that everyone seems to be missing right now when they talk about print, broadcast and the web. <br><br>More to the point, I totally agree with your anti-Mcluhan closing statement there. It doesn't really matter if newspaper advertising is dead or if social media is a fad. The need for a good message will always be at the heart of marketing and the delivery method will never change that. Everyone's been told how bad it is to live in the past, yet, it seems to be equally bad (if not worse) to live in the future. The minute there is the subtlest change in society, people begin predicting where it will lead. Now, I'm not saying that no one should try to be ahead of the game, but I there has to be some sort of middle ground between the past and the future (say, I don't know, the present?) that everyone seems to be missing right now when they talk about print, broadcast and the web.

More to the point, I totally agree with your anti-Mcluhan closing statement there. It doesn't really matter if newspaper advertising is dead or if social media is a fad. The need for a good message will always be at the heart of marketing and the delivery method will never change that.

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