The Problem With Connections Planning.

We mostly agree with the presentation shown here. Very smart. What could the new agency structure, team, organization look like? We believe it’s a cell, integrating research, creative and technology at the point of planning. Silos, walls and divisions are not fluid, efficient, or productive. Media is no longer the message. It’s the experience. Even the integrated campaign needs to be re-thought. Spreading marketing resources over every conceivable touchpoint is not and never has been a solution to business problems.