Comments on: How Does a Brand Adapt In The Age Of Social Media? http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/ Intelligent brand thinking made engaging and spread through art and technology. Tue, 07 Feb 2012 15:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Reason Partners http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/comment-page-1/#comment-152 Reason Partners Fri, 13 Nov 2009 00:41:59 +0000 http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/#comment-152 Annalisa,<br><br>Thanks for your comment.<br><br>What I was suggesting is that rather than the same old message, using the same old media, flogging pretty much the same cars - GM has an excellent opportunity to get the public onside, that it appears to be squandering.<br><br>The public knows that it is their money that has been used in the bail out. Yet, there is no real acknowledgement of that fact in the marketing/advertising messages, let alone actions taken because of it.<br><br>Rather than simply using social media as a corporate news outlet and to manage consumer posts and tweets, why not get the public more involved? Give them a real and meaningful seat at the table - in order to create real and sustainable change. In fact, the whole campaign could have been driven this way, rather than the typical competitive positioning being used.<br><br>As mentioned, "People like underdogs. They like comebacks. But most importantly, they first have to like the contender."<br><br>To that end, how is GM really involving their investors - the public? Are you gaining a share of heart?<br><br>Peter Annalisa,

Thanks for your comment.

What I was suggesting is that rather than the same old message, using the same old media, flogging pretty much the same cars – GM has an excellent opportunity to get the public onside, that it appears to be squandering.

The public knows that it is their money that has been used in the bail out. Yet, there is no real acknowledgement of that fact in the marketing/advertising messages, let alone actions taken because of it.

Rather than simply using social media as a corporate news outlet and to manage consumer posts and tweets, why not get the public more involved? Give them a real and meaningful seat at the table – in order to create real and sustainable change. In fact, the whole campaign could have been driven this way, rather than the typical competitive positioning being used.

As mentioned, “People like underdogs. They like comebacks. But most importantly, they first have to like the contender.”

To that end, how is GM really involving their investors – the public? Are you gaining a share of heart?

Peter

]]> By: Reason Partners http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/comment-page-1/#comment-81 Reason Partners Thu, 12 Nov 2009 19:41:59 +0000 http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/#comment-81 Annalisa,<br><br>Thanks for your comment.<br><br>What I was suggesting is that rather than the same old message, using the same old media, flogging pretty much the same cars - GM has an excellent opportunity to get the public onside, that it appears to be squandering.<br><br>The public knows that it is their money that has been used in the bail out. Yet, there is no real acknowledgement of that fact in the marketing/advertising messages, let alone actions taken because of it.<br><br>Rather than simply using social media as a corporate news outlet and to manage consumer posts and tweets, why not get the public more involved? Give them a real and meaningful seat at the table - in order to create real and sustainable change. In fact, the whole campaign could have been driven this way, rather than the typical competitive positioning being used.<br><br>As mentioned, "People like underdogs. They like comebacks. But most importantly, they first have to like the contender."<br><br>To that end, how is GM really involving their investors - the public? Are you gaining a share of heart?<br><br>Peter Annalisa,

Thanks for your comment.

What I was suggesting is that rather than the same old message, using the same old media, flogging pretty much the same cars – GM has an excellent opportunity to get the public onside, that it appears to be squandering.

The public knows that it is their money that has been used in the bail out. Yet, there is no real acknowledgement of that fact in the marketing/advertising messages, let alone actions taken because of it.

Rather than simply using social media as a corporate news outlet and to manage consumer posts and tweets, why not get the public more involved? Give them a real and meaningful seat at the table – in order to create real and sustainable change. In fact, the whole campaign could have been driven this way, rather than the typical competitive positioning being used.

As mentioned, “People like underdogs. They like comebacks. But most importantly, they first have to like the contender.”

To that end, how is GM really involving their investors – the public? Are you gaining a share of heart?

Peter

]]> By: Annalisa Bluhm http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/comment-page-1/#comment-70 Annalisa Bluhm Wed, 11 Nov 2009 14:59:09 +0000 http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/#comment-70 Interesting post. I am a member of GM's social media team. I'd like to clarify and state we were very engaged in social media before chapter 11, and continue to be. Not to say we have it all figured out (I don't think anyone really does) but we agree with you - social media is about people. not about ads, sales, promotions or one sided proclamations. It's about connecting with people, fans and critics alike, and having honest discussions about what they think. It's breaking down walls and showing everyone who we are and what we stand for. I think our blog - <a href="http://fastlane.gmblogs.com" rel="nofollow">fastlane.gmblogs.com</a> and the lab - <a href="http://thelab.gmblogs.com" rel="nofollow">thelab.gmblogs.com</a> do that as well as our conversations on twitter (twitter.com/gmblogs). I would love to talk to you more about this one on one if you're interested - Twitter: @gmblogs or @annalisabluhm Interesting post. I am a member of GM's social media team. I'd like to clarify and state we were very engaged in social media before chapter 11, and continue to be. Not to say we have it all figured out (I don't think anyone really does) but we agree with you – social media is about people. not about ads, sales, promotions or one sided proclamations. It's about connecting with people, fans and critics alike, and having honest discussions about what they think. It's breaking down walls and showing everyone who we are and what we stand for. I think our blog – fastlane.gmblogs.com and the lab – thelab.gmblogs.com do that as well as our conversations on twitter (twitter.com/gmblogs). I would love to talk to you more about this one on one if you're interested – Twitter: @gmblogs or @annalisabluhm

]]> By: fastfoodfilms http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/comment-page-1/#comment-73 fastfoodfilms Mon, 09 Nov 2009 16:45:53 +0000 http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/#comment-73 Getting involved in social media in anyway would have significantly helped GM in their 'reinvention'. When I first saw their newest commercials about it, I bet that everyone saw right through it... not the type of transparency they were looking for. I wonder where they would be if they had jumped on the social media bandwagon before their downward spiral began. Getting involved in social media in anyway would have significantly helped GM in their 'reinvention'. When I first saw their newest commercials about it, I bet that everyone saw right through it… not the type of transparency they were looking for. I wonder where they would be if they had jumped on the social media bandwagon before their downward spiral began.

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