http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/ Intelligent brand thinking made engaging and spread through art and technology. Tue, 07 Feb 2012 15:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/comment-page-1/#comment-148 fastfoodfilms Tue, 01 Dec 2009 23:17:36 +0000 http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/#comment-148 Mutual indeed. And I agree that both advertising and music can help each other a lot. There was a time a few years ago where I never listened to the radio and had left my job at a CD store and it seemed the only injection of new music I got was from car and Apple commercials. And it was great music. I get why advertisers would like to get a popular song onto a commercial but typically by the time that happens people are sick to death of the song. And it couldn't be easier right now. There is a wealth of fantastic music on sites like MySpace and Reverbnation that are ripe for the picking and something that could suit almost any spot or campaign. Good times ahead! Mutual indeed. And I agree that both advertising and music can help each other a lot. There was a time a few years ago where I never listened to the radio and had left my job at a CD store and it seemed the only injection of new music I got was from car and Apple commercials. And it was great music. I get why advertisers would like to get a popular song onto a commercial but typically by the time that happens people are sick to death of the song. And it couldn't be easier right now. There is a wealth of fantastic music on sites like MySpace and Reverbnation that are ripe for the picking and something that could suit almost any spot or campaign. Good times ahead!

]]> http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/comment-page-1/#comment-104 fastfoodfilms Tue, 01 Dec 2009 18:17:36 +0000 http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/#comment-104 Mutual indeed. And I agree that both advertising and music can help each other a lot. There was a time a few years ago where I never listened to the radio and had left my job at a CD store and it seemed the only injection of new music I got was from car and Apple commercials. And it was great music. I get why advertisers would like to get a popular song onto a commercial but typically by the time that happens people are sick to death of the song. And it couldn't be easier right now. There is a wealth of fantastic music on sites like MySpace and Reverbnation that are ripe for the picking and something that could suit almost any spot or campaign. Good times ahead! Mutual indeed. And I agree that both advertising and music can help each other a lot. There was a time a few years ago where I never listened to the radio and had left my job at a CD store and it seemed the only injection of new music I got was from car and Apple commercials. And it was great music. I get why advertisers would like to get a popular song onto a commercial but typically by the time that happens people are sick to death of the song. And it couldn't be easier right now. There is a wealth of fantastic music on sites like MySpace and Reverbnation that are ripe for the picking and something that could suit almost any spot or campaign. Good times ahead!

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