The Globe and Mail Covers 2Scoops.

We’re pleased that The Globe and Mail has taken an interest in our music-based social media marketing program for Credit Canada.

Simon Houpt, the Globe’s marketing reporter, wrote about it on Friday, November 27 after 2Scoops, the song that forms the basis of the program, was named Best Original song in a Commercial Advertisement at the Hollywood Music in Media Awards.

You can read the Globe article here. You can also read in more depth about our program for Credit Canada here.

Of course, the coverage by the Globe is most welcome. However, for the sake of accuracy and to help readers more fully understand what our approach to this particular music marketing program is about, we would like to clarify and expand on a few points in the article.

First off, 2Scoops isn’t a jingle. It’s a song. Jingles are typically brand centric and aren’t picked up and played on radio stations across the country.

The “strategy isn’t new” comparison to Hannah Georgas’s track, introduced this past summer in a Walmart commercial, isn’t correct either.

2Scoops was first written for and introduced in a Credit Canada commercial a year earlier. During the course of the year, a full length version was picked up by Universal Music. The song received credible and favourable reviews from the Huffington Post, the BBC, Strummer and others. And as noted above, it’s playing on radio across the country. Most of this was helped along through social media marketing exposure. Which is new and different.

According to online newspaper articles, Hannah’s Walmart track hasn’t been produced as a full length version yet, let alone distributed and played on radio. So, there really isn’t a comparison to begin with.

Finally, the last sentence states:

So far, the greatest success for 2Scoops has been in the United States, where Credit Canada doesn’t operate.

Actually, no. 2Scoops was introduced in the commercial, which ran in Canada only. Currently, it’s only available for download in Canada and is playing on radio coast to coast. With the release of her upcoming album featuring the song, Michelle Harding will also be touring Canada.

Credit Canada is mentioned in most of the reviews. The commercial is embedded in many of the social apps and pages promoting the song and because of that, the commercial’s reach has been greatly increased as it quietly accompanies the song wherever it travels.

It is, however, the internet we’re dealing with. If people like something well enough, it’s likely to spread beyond borders.

We’re pleased that the song is receiving attention, favourable reviews, spins and accolades in the U.S. and England – where we plan to release it in the new year.

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Tagged as: 2Scoops, BBC, Credit Canada, Huffington Post, Simon Houpt, socialmedia, The Globe and Mail, Walmart