Comments on: Is “Buzz and Awesomeness” the Measure for Social Media Marketing? http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-the-measure-for-social-media-marketing-instead-of-roi/ Intelligent brand thinking made engaging and spread through art and technology. Tue, 07 Feb 2012 15:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: autom http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-the-measure-for-social-media-marketing-instead-of-roi/comment-page-1/#comment-154 autom Sat, 12 Dec 2009 03:18:23 +0000 http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-is-this-the-measure-for-social-media-in-place-of-roi/#comment-154 to an extent, the excessive content already generated (and continue to be generated) as attempts to explain, promote, embed in one's own marketing agenda, etc. surrounding social media has *already* brought about a great deal reticence, cynicism and suspicion. <br><br>and yes, nicely spotted when you note that a good number of social media proselytizers (oh yah, evangelists, preachers, freaks, whatev..) have no proper marketing background. sadly, i suspect this phenomenon is a result of the dire need to address earning one's daily bread and doing so online, not unlike what happened in the initial <a href="http://dot.com" rel="nofollow">dot.com</a> bust actually. <br><br>but the call to action among those that do care (and have the proper background/training) about social media's successful transformation/evolution into a sound, viable tool is to help lead by example and educate. not preach. evangelization is not education.<br><br>2 cents..plenty of it..thanks for the share to an extent, the excessive content already generated (and continue to be generated) as attempts to explain, promote, embed in one's own marketing agenda, etc. surrounding social media has *already* brought about a great deal reticence, cynicism and suspicion.

and yes, nicely spotted when you note that a good number of social media proselytizers (oh yah, evangelists, preachers, freaks, whatev..) have no proper marketing background. sadly, i suspect this phenomenon is a result of the dire need to address earning one's daily bread and doing so online, not unlike what happened in the initial dot.com bust actually.

but the call to action among those that do care (and have the proper background/training) about social media's successful transformation/evolution into a sound, viable tool is to help lead by example and educate. not preach. evangelization is not education.

2 cents..plenty of it..thanks for the share

]]> By: autom http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-the-measure-for-social-media-marketing-instead-of-roi/comment-page-1/#comment-122 autom Fri, 11 Dec 2009 22:18:23 +0000 http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-is-this-the-measure-for-social-media-in-place-of-roi/#comment-122 to an extent, the excessive content already generated (and continue to be generated) as attempts to explain, promote, embed in one's own marketing agenda, etc. surrounding social media has *already* brought about a great deal reticence, cynicism and suspicion. <br><br>and yes, nicely spotted when you note that a good number of social media proselytizers (oh yah, evangelists, preachers, freaks, whatev..) have no proper marketing background. sadly, i suspect this phenomenon is a result of the dire need to address earning one's daily bread and doing so online, not unlike what happened in the initial <a href="http://dot.com" rel="nofollow">dot.com</a> bust actually. <br><br>but the call to action among those that do care (and have the proper background/training) about social media's successful transformation/evolution into a sound, viable tool is to help lead by example and educate. not preach. evangelization is not education.<br><br>2 cents..plenty of it..thanks for the share to an extent, the excessive content already generated (and continue to be generated) as attempts to explain, promote, embed in one's own marketing agenda, etc. surrounding social media has *already* brought about a great deal reticence, cynicism and suspicion.

and yes, nicely spotted when you note that a good number of social media proselytizers (oh yah, evangelists, preachers, freaks, whatev..) have no proper marketing background. sadly, i suspect this phenomenon is a result of the dire need to address earning one's daily bread and doing so online, not unlike what happened in the initial dot.com bust actually.

but the call to action among those that do care (and have the proper background/training) about social media's successful transformation/evolution into a sound, viable tool is to help lead by example and educate. not preach. evangelization is not education.

2 cents..plenty of it..thanks for the share

]]> By: fastfoodfilms http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-the-measure-for-social-media-marketing-instead-of-roi/comment-page-1/#comment-113 fastfoodfilms Mon, 07 Dec 2009 19:00:09 +0000 http://reasonpartners.com/2009/12/06/buzz-and-awesomeness-is-this-the-measure-for-social-media-in-place-of-roi/#comment-113 Amen. All you need is one mild success to call yourself a social media expert, just as you only need one YouTube video with a few hits to call yourself a filmmaker. I was quite worried about both cases, but it won't take long for a few folks to be burned by a one hit wonder 'marketers' sending the pendulum back the other way where people will need to have socmed credentials up the ying-yang before anyone will listen to them. <br><br>Social Media, outside of being in its infancy, is so layered and brimming with a potential for variety and innovation that it will be a long time before true experts emerge. Until then we will all come up with a bright ideas, fumble around in the dark, take risks, debate and reinvent inside the new playground. <br><br>It seems like selling has always been a dirty word, or at least the elephant in the room: you can sell all you want and people are fine with it, so long as you don't say the word or make it obvious. Selling is seen as something used car salesmen do, and in the socmed world, I think most will just find and replace the word 'selling' with 'engaging' whether anyone is truly engaged or not. Amen. All you need is one mild success to call yourself a social media expert, just as you only need one YouTube video with a few hits to call yourself a filmmaker. I was quite worried about both cases, but it won't take long for a few folks to be burned by a one hit wonder 'marketers' sending the pendulum back the other way where people will need to have socmed credentials up the ying-yang before anyone will listen to them.

Social Media, outside of being in its infancy, is so layered and brimming with a potential for variety and innovation that it will be a long time before true experts emerge. Until then we will all come up with a bright ideas, fumble around in the dark, take risks, debate and reinvent inside the new playground.

It seems like selling has always been a dirty word, or at least the elephant in the room: you can sell all you want and people are fine with it, so long as you don't say the word or make it obvious. Selling is seen as something used car salesmen do, and in the socmed world, I think most will just find and replace the word 'selling' with 'engaging' whether anyone is truly engaged or not.

]]>