We’re pleased to see that our long-running campaign for the Weather Network was mentioned as one of the “5 Canadian Creative Game-Changers” by Strategy Magazine, in marking their 20th anniversary.
The writer, Nancy Vonk, Co-CCO of Ogilvy & Mather, says, “The Weather Network’s breakthrough OOH campaign made the sky the medium. Billboards pointed up, next to lines like “Told you so” and “Written, produced and directed by God.” Ultimately, two boards across the street from each other formed quotation marks on the iconic Weather Network yellow, framing the sky.”
Thank-you Nancy and Strategy Magazine.
During the 5, or 6 years the campaign ran (1999-2005), it achieved great things for the client. It also received many awards and accolades from all over the world. For example, a coffee table book published by the UK’s Campaign Magazine, “The Signs of Our Times” – billed as “the best creative campaigns to have graced the medium” – features “Told you so.” Marcello Serpa, Co-Chief Executive and Creative Director of Allmap/BBDO, San Paulo said of the board, “Bingo. There are examples of ideas that, when we bump into them, our body sways a little, a feeling of envy invades us and we cuss the creator’s mother. This is the definitive billboard for any weather forecast service.”
Kind words. Except for the bit about cussing the creator’s mother. Heh.
There was one board that caused a fitting and quite athletic reaction by somebody. A reaction we wouldn’t have thought of or foreseen, at the time. Today it would be called consumer created content, or a great example of interactivity. Back then we called it vandalism. This is the first time we’ve published the picture:
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