Comments on: Advertising. The Business That Fun Forgot? http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/ Intelligent brand thinking made engaging and spread through art and technology. Tue, 07 Feb 2012 15:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Jim O'Connor http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-1620 Jim O'Connor Sat, 26 Nov 2011 12:32:00 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-1620 Wish I'd written this article - couldn't have put it better myself! Wish I’d written this article – couldn’t have put it better myself!

]]> By: reasonapplied http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-213 reasonapplied Wed, 03 Feb 2010 18:56:07 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-213 Thanks for the feedback. As to Mark's point, I probably didn't go far enough. There's some awful stuff out there. During uncertain times the cause is typically fear. Fear of making mistakes. Fear of losing a job. Fear is paralyzing, snuffing out creativity.<br><br>Reminds me of Bernbach's quip, "Safe advertising is the riskiest thing you can do." Thanks for the feedback. As to Mark's point, I probably didn't go far enough. There's some awful stuff out there. During uncertain times the cause is typically fear. Fear of making mistakes. Fear of losing a job. Fear is paralyzing, snuffing out creativity.

Reminds me of Bernbach's quip, “Safe advertising is the riskiest thing you can do.”

]]> By: Ibrahim http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-212 Ibrahim Wed, 03 Feb 2010 18:41:24 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-212 A really great post. I know better now :) A really great post. I know better now :)

]]> By: Sasha H. Muradali http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-211 Sasha H. Muradali Wed, 03 Feb 2010 05:52:44 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-211 I think this is a great article. Well written and I like your approach.<br><br>Taking the fun out of anything is horrid and in this day and age, it's funny that we don't see that many really creative ADs.<br><br>I mean Johnnie Walker is still running the same (but AMAZING) "Keep Walking" which is at least 10 years old.<br><br>This past Christmas I saw a terrible advertisement from Best Buy on television. I changed the channel each time it was on and that's the problem w/ advertising these days: its obvious when it's no longer fun and the creatives are going so far outside of their normal boxes, it's not longer creative but a travesty! I think this is a great article. Well written and I like your approach.

Taking the fun out of anything is horrid and in this day and age, it's funny that we don't see that many really creative ADs.

I mean Johnnie Walker is still running the same (but AMAZING) “Keep Walking” which is at least 10 years old.

This past Christmas I saw a terrible advertisement from Best Buy on television. I changed the channel each time it was on and that's the problem w/ advertising these days: its obvious when it's no longer fun and the creatives are going so far outside of their normal boxes, it's not longer creative but a travesty!

]]> By: Mark Hancock http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-210 Mark Hancock Wed, 03 Feb 2010 03:30:55 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-210 Delightful observation and doesn't go far enough IMHO. The whole business is failing to deliver and stop clients feeling fear. Very soon no-one will like being in this industry. The bean-counters killed it because we had no-one to champion creativity and the real value it delivers. Shame on those guys with decent agencies for selling out and not re-investing in people and building the brand of creativity in the 90s and early noughties but taking the dollar instead. The financial structures of WPP and Omnicom kill creativity - simple as that and we are impoverished as an industry as a result. Delightful observation and doesn't go far enough IMHO. The whole business is failing to deliver and stop clients feeling fear. Very soon no-one will like being in this industry. The bean-counters killed it because we had no-one to champion creativity and the real value it delivers. Shame on those guys with decent agencies for selling out and not re-investing in people and building the brand of creativity in the 90s and early noughties but taking the dollar instead. The financial structures of WPP and Omnicom kill creativity – simple as that and we are impoverished as an industry as a result.

]]> By: reasonapplied http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-202 reasonapplied Fri, 22 Jan 2010 00:30:33 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-202 Agreed. It's mostly common sense. Problem is it's not that common. Agreed. It's mostly common sense. Problem is it's not that common.

]]> By: Damion Wasylow http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/comment-page-1/#comment-201 Damion Wasylow Fri, 22 Jan 2010 00:07:37 +0000 http://reasonpartners.com/2010/01/18/advertising-the-business-that-fun-forgot/#comment-201 Great points. Happy, successful people make happy, successful ads...miserable people make miserable ads. Reminds me of Volkswagen's "The Fun Theory" campaign. Great points. Happy, successful people make happy, successful ads…miserable people make miserable ads. Reminds me of Volkswagen's “The Fun Theory” campaign.

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