A Good Video Summary on Social Media ROI: Socialnomics.

by Peter Holmes on February 11, 2010

in Advertising,Internet,Marketing,Social Media

via youtube.com

Not that I’m pushing social media, it’s simply a new and interesting way to build a relationship with an audience. Having said that, this video contains some pretty interesting results and it’s worth the watch.

In the social media space you have to think different – relevance beats awareness and content beats media.

Posted via web from Flatacre

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Tagged as: Advertising, Marketing, ROI, social media, YouTube

  • http://twitter.com/fastfoodfilms fastfoodfilms

    The stats don't surprise me at all, but its great to see something like this that lists such diverse companies from Ford and McDonalds to internet based companies. Its touches us all. I'm eternally glad that the general population has embraced social media marketing and haven't viewed it with the same skepticism as traditional advertising, after all, despite the novelty of being involved in the conversation, they could have. The point about the ROI on your phone is one I'll be using for a long time!

  • http://reasonpartners.com reasonapplied

    Agreed. Understanding that socmed marketing is a relatively new thing, it is good to see videos like this summarizing results.

  • http://twitter.com/equalman Erik Qualman

    Glad everyone liked my Socialnomics Video that highlights some items from my book.

    Thanks for posting the video and for the kind words. Keep up the great work!

    Best, Erik
    Author of Socialnomics

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