Rishad Tobaccowala’s speech at the 4A’s is passionate and important. Although directed at the ad world, it’s actually tremendously important to the marketing world in general. Put your money and your faith behind the people who build stuff. Not the managers, paper pushers, handlers, number crunchers and metrics misers. Without the builders you’ll have nothing to measure and little money to count.
It’s the people who build stuff that build brands and business. The rest, at best assist with the ride. At worst, create horrible detours. A topic often written about on this blog.
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