On Kodak’s Turnaround Using SocMed: Jeffrey Hayzlett, CMO.

by Peter Holmes on March 14, 2010

in Advertising,Business,Marketing,Social Media

http://www.meettheboss.tv/broadcast/?contributorFullName=jeffrey-hayzlett&mediaTitle=use-yourself&mediaFileId=200#Ten years ago, Eastman Kodak was sitting pretty on photographic film sales of more than $5 Billion a year. In 2008, that market was worth just over $200 million. How Kodak got back on track has become the stuff of legend, and Jeffrey Hayzlett, the company’s Chief Marketing Officer and Vice President, puts himself on the line to promote it.

Via Meettheboss.tv

Posted via email from Flatacre

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