How to Avoid a Train Wreck in Marketing Communications.

Simplifying and clarifying otherwise complex problems is a practice that everybody in marketing communications should strive for. But all too often, they don’t.

Rather than starting at the creative stage – reducing the complex to one word, or at least one sentence should start at the planning stage and extend into the brief.

It’s also wise to reject ridiculous marketing language and use plain language instead.

Afterall, the whole process is called communications, not just the finished message.

There’s an interesting article titled, “Brand Building: The Advantage of Easier” that delves into this idea more. Well worth the read.

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Tagged as: Advertising, Marketing