via slideshare.net
Once again, some interesting information on current internet trends by Morgan Stanley. For example, the slide “Media time spent vs. ad spend” shows TV at 31% time spent vs. 39% ad spend. Contrast that against Internet at 28% time spent vs. 13% ad spend. Still quiet a bit out of whack. Morgan Stanley is calling that a “$50B global opportunity.”
Posted via web from Flatacre
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