Another season of kids graduating from various advertising, art and design schools, looking for a break has begun.
I’ve often wondered how many actually create a life long career in the industry. What are the odds? In Canada there must be a hundred or more dedicated art colleges and university programs teaching marketing, advertising and design. Graduates must number in the thousands. Match that against the likely number of available internships and jobs and it creates a dismal picture.
Yet, despite the reality, the schools selfishly keep churning them out, year after year.
Talent is important in acquiring a job. But I place a higher value on attitude and determination. It’s all about hard work. Work twice as hard as the person with twice the talent and you’ll likely succeed. Keep doing that and you’ll become the more talented person.
Apart from that, the most important campaign you will do is the one that lands your first job.
Don’t send an email asking for an interview. Any hack can do that. Rather, do your investigation of the places you’d like to work for and offer them something they don’t have. You.
Make your approach interesting and relevant to your prospect’s needs. Stand out and be consistent without being irritating. Make them want to meet you.
That along with a little luck and you ought to make it.
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