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	<title>Reason Partners &#187; Advertising</title>
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	<link>http://reasonpartners.com</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
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						<item>
		<title>87 Percent of Consumers Likely to Switch To Brands With a Higher Purpose.</title>
		<link>http://reasonpartners.com/2012/04/24/87-percent-of-consumers-likely-to-switch-to-brands-with-a-higher-purpose/</link>
		<comments>http://reasonpartners.com/2012/04/24/87-percent-of-consumers-likely-to-switch-to-brands-with-a-higher-purpose/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 19:31:20 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Purpose Based Planning]]></category>
		<category><![CDATA[Brand Purpose]]></category>
		<category><![CDATA[purpose based planning]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5119</guid>
		<description><![CDATA[First posted November 29, 2010 We at Reason Partners have been advocates of &#8216;Purpose Based Planning&#8217; for some time now. The process is meant to identify a higher brand meaning based on a universally held human truth, or insight, that will resonate inside and outside the company &#8211; aligning the brand, the company, the audience [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2012/04/24/87-percent-of-consumers-likely-to-switch-to-brands-with-a-higher-purpose/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Unobserved Media Opportunity.</title>
		<link>http://reasonpartners.com/2012/01/30/an-unobserved-media-opportunity/</link>
		<comments>http://reasonpartners.com/2012/01/30/an-unobserved-media-opportunity/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 22:55:23 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5089</guid>
		<description><![CDATA[20 somethings with no marketing background and often no initial startup money are now media barons. I hardly need to create a list of these entrepreneurs to prove the point. What I fail to understand is why most major brands and corporations are so reticent about starting and owning media properties themselves. With the type [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2012/01/30/an-unobserved-media-opportunity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marc on the Beancast: New Ideas for a New Year.</title>
		<link>http://reasonpartners.com/2012/01/05/marc-on-the-beancast-new-ideas-for-a-new-year/</link>
		<comments>http://reasonpartners.com/2012/01/05/marc-on-the-beancast-new-ideas-for-a-new-year/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 19:09:36 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5083</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://reasonpartners.com/2012/01/05/marc-on-the-beancast-new-ideas-for-a-new-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>‘Paint Chip Names For Men,’ Continues To Garner A Lot of Press Attention.</title>
		<link>http://reasonpartners.com/2011/11/08/%e2%80%98paint-chip-names-for-men%e2%80%99-continues-to-garner-a-lot-of-press-attention/</link>
		<comments>http://reasonpartners.com/2011/11/08/%e2%80%98paint-chip-names-for-men%e2%80%99-continues-to-garner-a-lot-of-press-attention/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 19:47:26 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5031</guid>
		<description><![CDATA[The media continues to be attracted to our CIL campaign. Following a four minute lead story on Global&#8217;s prime time national news, the National Post has now run a story in section A, page three. Nice. Great advertising creates its own press.]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/11/08/%e2%80%98paint-chip-names-for-men%e2%80%99-continues-to-garner-a-lot-of-press-attention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media: Not Surprisingly, Just Another Tool in the Toolkit.</title>
		<link>http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/</link>
		<comments>http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:02:02 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/</guid>
		<description><![CDATA[Rather than displacing television, the internet, including social media is doing an excellent job of building the medium. From an article titled, “7 Things You Need to Know About Social TV Right Now,’ the writer provides proof: Back in the summer of 2009, we tracked everything from Sonia Sotomayor (then a nominee for the Supreme [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uncategorized.</title>
		<link>http://reasonpartners.com/2011/10/09/untitled/</link>
		<comments>http://reasonpartners.com/2011/10/09/untitled/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 21:19:31 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/10/09/untitled/</guid>
		<description><![CDATA[via flickr.com Posted via email from Flatacre]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/10/09/untitled/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CIL Paints’ “ Paint Chip Names For Men.”</title>
		<link>http://reasonpartners.com/2011/09/06/paint-chip-names-for-men/</link>
		<comments>http://reasonpartners.com/2011/09/06/paint-chip-names-for-men/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 15:52:12 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Latest Work]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4481</guid>
		<description><![CDATA[Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” Same colours. Two entirely different responses. So, in the interests [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/09/06/paint-chip-names-for-men/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creating New Markets Through Brand Ideals.</title>
		<link>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/</link>
		<comments>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 18:04:10 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Purpose Based Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[purpose based planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4423</guid>
		<description><![CDATA[On October 18, 2010, the top story in The Wall Street Journal pronounced, “Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs’s gamble on consumer gadgets is paying off.” To us, this view seems incomplete. We would argue that because it focuses on the “what” and not [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 22 Immutable Laws of Marketing. The Stumbling Block for Post Modern Marketing Thought.</title>
		<link>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/</link>
		<comments>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 23:30:40 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4400</guid>
		<description><![CDATA[Al Ries and Jack Trout arguably wrote the most insightful book on marketing ever published &#8211; &#8220;Positioning. The Battle For Your Mind.&#8221; The followup, &#8220;The 22 Immutable Laws of Marketing&#8221; did a fine job of expanding on the ideas put forward by the former. Below are the chapter headings from the book. 1. THE LAW [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Financial Reason For Creativity: Facts Alone Do Not Persuade.</title>
		<link>http://reasonpartners.com/2011/05/29/the-financial-reason-for-creativity-facts-alone-do-not-persuade/</link>
		<comments>http://reasonpartners.com/2011/05/29/the-financial-reason-for-creativity-facts-alone-do-not-persuade/#comments</comments>
		<pubDate>Sun, 29 May 2011 22:27:49 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Bill Bernbach]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4396</guid>
		<description><![CDATA[&#8220;The fact is that after the sociologists have forecast accurately the structural changes in our society, the changing composition of social groups, the changing values, and even the almost unforecastable accidents, you still are nowhere as far as communications is concerned until you breathe life into those facts with an awareness of the unchanging fundamentals [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/05/29/the-financial-reason-for-creativity-facts-alone-do-not-persuade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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