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	<title>Reason Partners &#187; Announcement</title>
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						<item>
		<title>‘Paint Chip Names For Men,’ Continues To Garner A Lot of Press Attention.</title>
		<link>http://reasonpartners.com/2011/11/08/%e2%80%98paint-chip-names-for-men%e2%80%99-continues-to-garner-a-lot-of-press-attention/</link>
		<comments>http://reasonpartners.com/2011/11/08/%e2%80%98paint-chip-names-for-men%e2%80%99-continues-to-garner-a-lot-of-press-attention/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 19:47:26 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5031</guid>
		<description><![CDATA[The media continues to be attracted to our CIL campaign. Following a four minute lead story on Global&#8217;s prime time national news, the National Post has now run a story in section A, page three. Nice. Great advertising creates its own press.]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/11/08/%e2%80%98paint-chip-names-for-men%e2%80%99-continues-to-garner-a-lot-of-press-attention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Intermediate Writer Wanted.</title>
		<link>http://reasonpartners.com/2011/08/05/intermediate-writer-wanted/</link>
		<comments>http://reasonpartners.com/2011/08/05/intermediate-writer-wanted/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 17:03:37 +0000</pubDate>
		<dc:creator>Patrick Allossery</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[Journalist]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[Writer]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4442</guid>
		<description><![CDATA[You probably have a background in journalism. Also, you ideally have experience in financial writing or investor relations. You excel at long-format writing (web content, news releases, newsletters, sales brochures, case studies, manuals, guidelines, whatever). Of course, you are able to distill complex topics down to their essence and communicate them in a clear, concise [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>“Reverse the Blues.” Music Video and New Campaign for Credit Canada.</title>
		<link>http://reasonpartners.com/2010/10/18/reverse-the-blues-a-message-for-financial-victims/</link>
		<comments>http://reasonpartners.com/2010/10/18/reverse-the-blues-a-message-for-financial-victims/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 20:47:24 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[2 Scoops]]></category>
		<category><![CDATA[Credit Canada]]></category>
		<category><![CDATA[Reverse the Blues]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=3723</guid>
		<description><![CDATA[In a follow up to “Eviction Notice,” we’ve just launched, “Reverse the Blues” for Credit Canada. It’s based on the joke, what happens when you play a blues record backwards? You get your dog back, your wife back, your house back… Not that financial ruin is funny. But we’ve found a lighter-hearted approach works much [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Announcing Bump 50 50: The Evolution of the Raffle Through Mobile Technology.</title>
		<link>http://reasonpartners.com/2010/04/29/announcing-bump-50-50-the-evolution-of-the-raffle-through-mobile-technology/</link>
		<comments>http://reasonpartners.com/2010/04/29/announcing-bump-50-50-the-evolution-of-the-raffle-through-mobile-technology/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:56:45 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Bump 50:50]]></category>
		<category><![CDATA[mobile technology]]></category>
		<category><![CDATA[raffle]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/04/29/announcing-bump-50-50-the-evolution-of-the-raffle-through-mobile-technology/</guid>
		<description><![CDATA[Bump 50:50 helps charities running raffles substantially increase pot size, send live feeds to the scoreboards and monitors, track data &#8211; all while getting rid of human error. From the website: Bump 50:50’s technology includes a mobile hand-held device and portable printer, along with supporting data and reporting software. With the card reader and our [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategy Magazine’s “5 Canadian Creative Game-Changers” features our work for The Weather Network.</title>
		<link>http://reasonpartners.com/2009/12/21/strategy-magazine%e2%80%99s-%e2%80%9c5-canadian-creative-game-changers%e2%80%9d-features-our-work-for-the-weather-network/</link>
		<comments>http://reasonpartners.com/2009/12/21/strategy-magazine%e2%80%99s-%e2%80%9c5-canadian-creative-game-changers%e2%80%9d-features-our-work-for-the-weather-network/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 21:17:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Strategy Magazine]]></category>
		<category><![CDATA[The Weather Network]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=2953</guid>
		<description><![CDATA[We’re pleased to see that our long-running campaign for the Weather Network was mentioned as one of the “5 Canadian Creative Game-Changers” by Strategy Magazine, in marking their 20th anniversary. The writer, Nancy Vonk, Co-CCO of Ogilvy &#38; Mather, says, “The Weather Network’s breakthrough OOH campaign made the sky the medium. Billboards pointed up, next [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2009/12/21/strategy-magazine%e2%80%99s-%e2%80%9c5-canadian-creative-game-changers%e2%80%9d-features-our-work-for-the-weather-network/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>2Scoops wins at the Hollywood Music in Media Awards. A new way for brands to benefit from music?</title>
		<link>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/</link>
		<comments>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 23:24:02 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2Scoops]]></category>
		<category><![CDATA[Credit Canada]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Flatacre]]></category>
		<category><![CDATA[HMMA's]]></category>
		<category><![CDATA[Music industry]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Universal Music Group]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/</guid>
		<description><![CDATA['2Scoops' demonstrates that brand marketers can use original music to gain as much, if not more traction than using an existing popular song. It also shows that an original song's growing popularity can also substantially increase the awareness of a brand and its message by engaging with the audience through channels which typically have not been available. Something a brand cannot achieve with an already known and existing popular song. ]]></description>
		<wfw:commentRss>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Reason. Now being applied to advertising.</title>
		<link>http://reasonpartners.com/2009/07/15/reason-now-being-applied-to-advertising/</link>
		<comments>http://reasonpartners.com/2009/07/15/reason-now-being-applied-to-advertising/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 05:01:51 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Holmes and Lee]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reason Partners]]></category>
		<category><![CDATA[reasonpartners.org]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/wp/?p=1140</guid>
		<description><![CDATA[Welcome to Reason Partners, Inc. We’ve changed our name from Holmes and Lee, but more importantly we’ve changed some of our key people, structure, offerings and how we approach the marketing-communications business – all built around a changing market and evolving client needs. Essentially our structure facilitates integration at the point of planning, not later. [...]]]></description>
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		<slash:comments>0</slash:comments>
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