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	<title>Reason Partners &#187; Awards</title>
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	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
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		<title>2Scoops wins at the Hollywood Music in Media Awards. A new way for brands to benefit from music?</title>
		<link>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/</link>
		<comments>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 23:24:02 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2Scoops]]></category>
		<category><![CDATA[Credit Canada]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Flatacre]]></category>
		<category><![CDATA[HMMA's]]></category>
		<category><![CDATA[Music industry]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Universal Music Group]]></category>

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		<description><![CDATA['2Scoops' demonstrates that brand marketers can use original music to gain as much, if not more traction than using an existing popular song. It also shows that an original song's growing popularity can also substantially increase the awareness of a brand and its message by engaging with the audience through channels which typically have not been available. Something a brand cannot achieve with an already known and existing popular song. ]]></description>
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