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	<title>Reason Partners &#187; Branding</title>
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	<link>http://reasonpartners.com</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
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						<item>
		<title>87 Percent of Consumers Likely to Switch To Brands With a Higher Purpose.</title>
		<link>http://reasonpartners.com/2012/04/24/87-percent-of-consumers-likely-to-switch-to-brands-with-a-higher-purpose/</link>
		<comments>http://reasonpartners.com/2012/04/24/87-percent-of-consumers-likely-to-switch-to-brands-with-a-higher-purpose/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 19:31:20 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Purpose Based Planning]]></category>
		<category><![CDATA[Brand Purpose]]></category>
		<category><![CDATA[purpose based planning]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5119</guid>
		<description><![CDATA[First posted November 29, 2010 We at Reason Partners have been advocates of &#8216;Purpose Based Planning&#8217; for some time now. The process is meant to identify a higher brand meaning based on a universally held human truth, or insight, that will resonate inside and outside the company &#8211; aligning the brand, the company, the audience [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2012/04/24/87-percent-of-consumers-likely-to-switch-to-brands-with-a-higher-purpose/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Unobserved Media Opportunity.</title>
		<link>http://reasonpartners.com/2012/01/30/an-unobserved-media-opportunity/</link>
		<comments>http://reasonpartners.com/2012/01/30/an-unobserved-media-opportunity/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 22:55:23 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=5089</guid>
		<description><![CDATA[20 somethings with no marketing background and often no initial startup money are now media barons. I hardly need to create a list of these entrepreneurs to prove the point. What I fail to understand is why most major brands and corporations are so reticent about starting and owning media properties themselves. With the type [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2012/01/30/an-unobserved-media-opportunity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media: Not Surprisingly, Just Another Tool in the Toolkit.</title>
		<link>http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/</link>
		<comments>http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:02:02 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/</guid>
		<description><![CDATA[Rather than displacing television, the internet, including social media is doing an excellent job of building the medium. From an article titled, “7 Things You Need to Know About Social TV Right Now,’ the writer provides proof: Back in the summer of 2009, we tracked everything from Sonia Sotomayor (then a nominee for the Supreme [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/11/02/social-media-not-surprisingly-just-another-tool-in-the-toolkit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uncategorized.</title>
		<link>http://reasonpartners.com/2011/10/09/untitled/</link>
		<comments>http://reasonpartners.com/2011/10/09/untitled/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 21:19:31 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/10/09/untitled/</guid>
		<description><![CDATA[via flickr.com Posted via email from Flatacre]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/10/09/untitled/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating New Markets Through Brand Ideals.</title>
		<link>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/</link>
		<comments>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 18:04:10 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Purpose Based Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[purpose based planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4423</guid>
		<description><![CDATA[On October 18, 2010, the top story in The Wall Street Journal pronounced, “Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs’s gamble on consumer gadgets is paying off.” To us, this view seems incomplete. We would argue that because it focuses on the “what” and not [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 22 Immutable Laws of Marketing. The Stumbling Block for Post Modern Marketing Thought.</title>
		<link>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/</link>
		<comments>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 23:30:40 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4400</guid>
		<description><![CDATA[Al Ries and Jack Trout arguably wrote the most insightful book on marketing ever published &#8211; &#8220;Positioning. The Battle For Your Mind.&#8221; The followup, &#8220;The 22 Immutable Laws of Marketing&#8221; did a fine job of expanding on the ideas put forward by the former. Below are the chapter headings from the book. 1. THE LAW [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contrary to Modern Opinion, It’s Not About the “Conversation.” It’s About What Causes the Conversation.</title>
		<link>http://reasonpartners.com/2011/04/11/contrary-to-modern-opinion-it%e2%80%99s-not-about-the-%e2%80%9cconversation-%e2%80%9d-it%e2%80%99s-about-what-causes-the-conversation/</link>
		<comments>http://reasonpartners.com/2011/04/11/contrary-to-modern-opinion-it%e2%80%99s-not-about-the-%e2%80%9cconversation-%e2%80%9d-it%e2%80%99s-about-what-causes-the-conversation/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 19:01:03 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[State-of-media-democracy]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4294</guid>
		<description><![CDATA[From Julius Caesar, to Winston Churchill, to Martin Luther King, to Isaiah Mustafa – it’s ideas that inspire conversation. Take Isaiah Mustafa for example, he&#8217;s the least known name on the above list, but if I put his name in context of Old Spice, most people would probably know who he is. And that’s not [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/04/11/contrary-to-modern-opinion-it%e2%80%99s-not-about-the-%e2%80%9cconversation-%e2%80%9d-it%e2%80%99s-about-what-causes-the-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Francis Ford Coppola Explains the Power of the One Word Strategy.</title>
		<link>http://reasonpartners.com/2011/01/05/francis-ford-coppola-explains-the-power-of-the-one-word-strategy/</link>
		<comments>http://reasonpartners.com/2011/01/05/francis-ford-coppola-explains-the-power-of-the-one-word-strategy/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 02:20:23 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Francis Ford Coppola]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4101</guid>
		<description><![CDATA[A strategy should always be reduced to the one or two words that best represent what you&#8217;re attempting to do and the brand position you are attempting to establish. It becomes the road map and simple shorthand that filters everything you do in marketing communications. A great explanation is put forward by Francis Ford Coppola [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/01/05/francis-ford-coppola-explains-the-power-of-the-one-word-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has Planning Changed Much Since the Early Days?</title>
		<link>http://reasonpartners.com/2011/01/04/has-the-idea-of-planning-changed-much-since-the-early-days/</link>
		<comments>http://reasonpartners.com/2011/01/04/has-the-idea-of-planning-changed-much-since-the-early-days/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 19:48:20 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4087</guid>
		<description><![CDATA[Legendary planners, Stephen King and Jeremy Bullmore discussing the differences between logic and emotion in the purchase decision. Although this film is from the &#8217;70&#8242;s, the points and observations are still very relevant to today. Stephen King has pointed out that: - Communication is an indirect force, rather than a direct, persuasive one. - Its [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/01/04/has-the-idea-of-planning-changed-much-since-the-early-days/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roundup: Best of Reason Partners.</title>
		<link>http://reasonpartners.com/2010/12/12/roundup-best-of-this-blog/</link>
		<comments>http://reasonpartners.com/2010/12/12/roundup-best-of-this-blog/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 22:55:07 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Purpose Based Planning]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4078</guid>
		<description><![CDATA[If you&#8217;re a reader you know that we curate content that interests us as well as posting our own. Of the 243 posts we&#8217;ve logged since we started this blog, oh, about 18 months ago, the following 21 titles cover the best of our own stuff. According to feedburner, we have over 650 subscribers. If [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/12/12/roundup-best-of-this-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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