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	<title>Reason Partners &#187; Business</title>
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	<link>http://reasonpartners.com</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
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						<item>
		<title>Uncategorized.</title>
		<link>http://reasonpartners.com/2011/10/09/untitled/</link>
		<comments>http://reasonpartners.com/2011/10/09/untitled/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 21:19:31 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/10/09/untitled/</guid>
		<description><![CDATA[via flickr.com Posted via email from Flatacre]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/10/09/untitled/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating New Markets Through Brand Ideals.</title>
		<link>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/</link>
		<comments>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 18:04:10 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Purpose Based Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[purpose based planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4423</guid>
		<description><![CDATA[On October 18, 2010, the top story in The Wall Street Journal pronounced, “Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs’s gamble on consumer gadgets is paying off.” To us, this view seems incomplete. We would argue that because it focuses on the “what” and not [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/07/03/creating-new-markets-through-brand-ideals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 22 Immutable Laws of Marketing. The Stumbling Block for Post Modern Marketing Thought.</title>
		<link>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/</link>
		<comments>http://reasonpartners.com/2011/06/04/the-22-immutable-laws-of-marketing-the-stumbling-block-for-post-modern-marketing-thought/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 23:30:40 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4400</guid>
		<description><![CDATA[Al Ries and Jack Trout arguably wrote the most insightful book on marketing ever published &#8211; &#8220;Positioning. The Battle For Your Mind.&#8221; The followup, &#8220;The 22 Immutable Laws of Marketing&#8221; did a fine job of expanding on the ideas put forward by the former. Below are the chapter headings from the book. 1. THE LAW [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Financial Reason For Creativity: Facts Alone Do Not Persuade.</title>
		<link>http://reasonpartners.com/2011/05/29/the-financial-reason-for-creativity-facts-alone-do-not-persuade/</link>
		<comments>http://reasonpartners.com/2011/05/29/the-financial-reason-for-creativity-facts-alone-do-not-persuade/#comments</comments>
		<pubDate>Sun, 29 May 2011 22:27:49 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Bill Bernbach]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4396</guid>
		<description><![CDATA[&#8220;The fact is that after the sociologists have forecast accurately the structural changes in our society, the changing composition of social groups, the changing values, and even the almost unforecastable accidents, you still are nowhere as far as communications is concerned until you breathe life into those facts with an awareness of the unchanging fundamentals [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/05/29/the-financial-reason-for-creativity-facts-alone-do-not-persuade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Traction: “The Death of Art Director/Copywriter Teams.”</title>
		<link>http://reasonpartners.com/2011/04/17/getting-traction-the-death-of-art-directorcopywriter-teams/</link>
		<comments>http://reasonpartners.com/2011/04/17/getting-traction-the-death-of-art-directorcopywriter-teams/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 19:27:16 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4322</guid>
		<description><![CDATA[In September 2009 I wrote a post, titled, &#8220;The new creative revolution: Is the writer, art director partnership coming to an end?&#8221; In it I questioned the modern validity of a 50 year old advertising model: Bill Bernbach forever changed the advertising agency business by knocking down the wall between the copy and art departments [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/04/17/getting-traction-the-death-of-art-directorcopywriter-teams/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Contrary to Modern Opinion, It’s Not About the “Conversation.” It’s About What Causes the Conversation.</title>
		<link>http://reasonpartners.com/2011/04/11/contrary-to-modern-opinion-it%e2%80%99s-not-about-the-%e2%80%9cconversation-%e2%80%9d-it%e2%80%99s-about-what-causes-the-conversation/</link>
		<comments>http://reasonpartners.com/2011/04/11/contrary-to-modern-opinion-it%e2%80%99s-not-about-the-%e2%80%9cconversation-%e2%80%9d-it%e2%80%99s-about-what-causes-the-conversation/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 19:01:03 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[State-of-media-democracy]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4294</guid>
		<description><![CDATA[From Julius Caesar, to Winston Churchill, to Martin Luther King, to Isaiah Mustafa – it’s ideas that inspire conversation. Take Isaiah Mustafa for example, he&#8217;s the least known name on the above list, but if I put his name in context of Old Spice, most people would probably know who he is. And that’s not [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/04/11/contrary-to-modern-opinion-it%e2%80%99s-not-about-the-%e2%80%9cconversation-%e2%80%9d-it%e2%80%99s-about-what-causes-the-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Warren Buffett Says SocNets Are Way Over Priced.</title>
		<link>http://reasonpartners.com/2011/03/27/warren-buffett-says-socnets-are-way-over-priced/</link>
		<comments>http://reasonpartners.com/2011/03/27/warren-buffett-says-socnets-are-way-over-priced/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 18:14:54 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Berkshire Hathaway]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Warren Buffett]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4290</guid>
		<description><![CDATA[Could it be because there&#8217;s no actual product other than the user content created for free?*]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/03/27/warren-buffett-says-socnets-are-way-over-priced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The (What Should Be) Obvious Value of Creativity in Advertising.</title>
		<link>http://reasonpartners.com/2011/03/13/the-what-should-be-obvious-value-of-creativity-in-advertising/</link>
		<comments>http://reasonpartners.com/2011/03/13/the-what-should-be-obvious-value-of-creativity-in-advertising/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 23:30:26 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/03/13/the-what-should-be-obvious-value-of-creativity-in-advertising/</guid>
		<description><![CDATA[Here&#39;s some research that every CMO should be aware of. An analysis of the IPA Effectiveness Awards shows a substantial return on marketing investment is based on creativity. The study shows that the most creatively-awarded advertising campaigns are 11 times more efficient at delivering business success. The study &#8211; which builds on findings from an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roadkill Along the Digital Highway: The Next Major Marketing Disruption.</title>
		<link>http://reasonpartners.com/2011/02/20/roadkill-along-the-digital-highway-the-next-major-marketing-disruption-4/</link>
		<comments>http://reasonpartners.com/2011/02/20/roadkill-along-the-digital-highway-the-next-major-marketing-disruption-4/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 17:13:10 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Disruption]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=4236</guid>
		<description><![CDATA[The mobile internet is growing at 8x the speed of the fixed internet when the Netscape browser was launched in 1994. By the end of 2009, 3 billion mobile apps had been downloaded from iTunes alone. In 2010, 8.2 billion were downloaded. Venture Capital Firm, Kleiner Perkins, predicts that global mobile traffic will grow 26 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t Be Duped by Digital Grifters.</title>
		<link>http://reasonpartners.com/2011/01/16/dont-be-duped-by-digital-grifters/</link>
		<comments>http://reasonpartners.com/2011/01/16/dont-be-duped-by-digital-grifters/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 18:06:12 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Richard Feynman]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/01/16/dont-be-duped-by-digital-grifters/</guid>
		<description><![CDATA[via youtube.com There are a lot of factoids thrown around that are left unquestioned. Many memes, assumptions, &#8220;research&#8221; and &#8220;facts&#8220;, about the digital and social media space are made up by those most likely to benefit &#8211; and propelled by those who haven&#8217;t a clue &#8211; but unblinkingly parrot stuff to make themselves appear as [...]]]></description>
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		<slash:comments>2</slash:comments>
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