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	<title>Reason Partners &#187; Marketing</title>
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	<link>http://reasonpartners.com</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
	<lastBuildDate>Tue, 07 Sep 2010 13:49:29 +0000</lastBuildDate>
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		<title>The Changing Demographics of Social Media.</title>
		<link>http://reasonpartners.com/2010/09/07/the-changing-demographics-of-social-media/</link>
		<comments>http://reasonpartners.com/2010/09/07/the-changing-demographics-of-social-media/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 13:49:29 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/09/07/the-changing-demographics-of-social-media/</guid>
		<description><![CDATA[via indiemusictech.com &#8220;Flowtown created this nice infographic yesterday illustrating how the average age for social media users is increasing. For example, the average Facebook user is now 38 years old, and 64% of all Twitter users are now over the age of 35. It would be useful to know what sociological factors are driving the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Forbes: “The Best Ever Social Media Campaigns.” Really?</title>
		<link>http://reasonpartners.com/2010/08/22/forbes-%e2%80%9cthe-best-ever-social-media-campaigns-%e2%80%9d-really/</link>
		<comments>http://reasonpartners.com/2010/08/22/forbes-%e2%80%9cthe-best-ever-social-media-campaigns-%e2%80%9d-really/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 17:27:18 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Ball State University]]></category>
		<category><![CDATA[Blair Witch Project]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/08/22/forbes-%e2%80%9cthe-best-ever-social-media-campaigns-%e2%80%9d-really/</guid>
		<description><![CDATA[I’m tired, actually, annoyed with the way so-called experts, along with media spinmeisters are appropriating the entire history of marketing and advertising and attributing it to social media. As an example, a recent contest judged by digital people on behalf of Forbes lists 20 campaigns as “Social Media” campaigns. Really? Let’s have a look: No.1: [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/08/22/forbes-%e2%80%9cthe-best-ever-social-media-campaigns-%e2%80%9d-really/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Metrics Hell.</title>
		<link>http://reasonpartners.com/2010/08/13/metrics-hell/</link>
		<comments>http://reasonpartners.com/2010/08/13/metrics-hell/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 17:47:07 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=3594</guid>
		<description><![CDATA[Metrics-Driven Design A solid slide show showing in detail how over reliance on metrics causes paralysis. Scratch that, insanity. &#8220;Yes, it&#8217;s true that a team at Google couldn&#8217;t decide between two blues, so they&#8217;re testing 41 shades between each blue to see which one performs better. I had a recent dbate over whether a border [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/08/13/metrics-hell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Empathic Civilization: Does Empathy Drive Everything We Do?</title>
		<link>http://reasonpartners.com/2010/08/05/the-empathic-civilization-does-empathy-drive-everything-we-do/</link>
		<comments>http://reasonpartners.com/2010/08/05/the-empathic-civilization-does-empathy-drive-everything-we-do/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:26:42 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Jeremy Rifkin]]></category>
		<category><![CDATA[Mirror neuron]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=3590</guid>
		<description><![CDATA[In this mind blowing presentation, Jeremy Rifkin talks about the discovery of mirror neurons which cause empathy between beings (not just human beings). Historically, human beings are all soft wired to be empathetic towards those within a defined group, tribe, religion, nation. The first drive is to belong. Those outside the group are considered the [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/08/05/the-empathic-civilization-does-empathy-drive-everything-we-do/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Net Promoter and Social Media: A Strategy for Retailers.</title>
		<link>http://reasonpartners.com/2010/08/05/net-promoter-and-social-media-a-strategy-for-retailers/</link>
		<comments>http://reasonpartners.com/2010/08/05/net-promoter-and-social-media-a-strategy-for-retailers/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 13:40:37 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Net Promoter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=3585</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Eight Success Criteria for Facebook Page Marketing.</title>
		<link>http://reasonpartners.com/2010/08/05/the-eight-success-criteria-for-facebook-page-marketing/</link>
		<comments>http://reasonpartners.com/2010/08/05/the-eight-success-criteria-for-facebook-page-marketing/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 13:36:01 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=3504</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/08/05/the-eight-success-criteria-for-facebook-page-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Creative Crisis and the Relentless Pursuit of Mediocrity.</title>
		<link>http://reasonpartners.com/2010/07/26/the-creative-crisis-and-the-relentless-pursuit-of-mediocrity/</link>
		<comments>http://reasonpartners.com/2010/07/26/the-creative-crisis-and-the-relentless-pursuit-of-mediocrity/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:36:47 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Crowd Sourcing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Newsweek]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/07/26/the-creative-crisis-and-the-relentless-pursuit-of-mediocrity/</guid>
		<description><![CDATA[We’re in a technological era like no other before. Yet, I’m not the only one who has noticed an opposite decline in creativity. In 1958, E. Paul Torrance pioneered a creativity evaluation system. Though not without error, these tests have predicted and projected children’s creative accomplishments as adults with enough accuracy to remain the standard [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/07/26/the-creative-crisis-and-the-relentless-pursuit-of-mediocrity/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Service Revolution. Designing For Tomorrow&#8217;s Needs.</title>
		<link>http://reasonpartners.com/2010/07/01/the-service-revolution-designing-for-tomorrows-needs/</link>
		<comments>http://reasonpartners.com/2010/07/01/the-service-revolution-designing-for-tomorrows-needs/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 21:00:02 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/07/01/the-service-revolution-designing-for-tomorrows-needs/</guid>
		<description><![CDATA[Too many companies treat their customers as an annoyance rather than the reason they&#39;re in business. For example, not long ago, I was treated very shabbily by Aeroplan, Air Canada&#39;s loyalty program. I wrote a blog post about it here. Not surprisingly, in a study, Bain &#38; Company found that 80% of marketers believe that [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/07/01/the-service-revolution-designing-for-tomorrows-needs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Turtles to the Sea. Another Round of Advertising and Design Graduates Hit the Streets.</title>
		<link>http://reasonpartners.com/2010/06/20/turtles-to-the-sea-another-round-of-advertising-and-design-graduates-hits-the-streets/</link>
		<comments>http://reasonpartners.com/2010/06/20/turtles-to-the-sea-another-round-of-advertising-and-design-graduates-hits-the-streets/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 19:01:19 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/06/20/turtles-to-the-sea-another-round-of-advertising-and-design-graduates-hits-the-streets/</guid>
		<description><![CDATA[Another season of kids graduating from various advertising, art and design schools, looking for a break has begun. I&#8217;ve often wondered how many actually create a life long career in the industry. What are the odds? In Canada there must be a hundred or more dedicated art colleges and university programs teaching marketing, advertising and [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/06/20/turtles-to-the-sea-another-round-of-advertising-and-design-graduates-hits-the-streets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Presents Future of Retail Report.</title>
		<link>http://reasonpartners.com/2010/06/20/psfk-presents-future-of-retail-report/</link>
		<comments>http://reasonpartners.com/2010/06/20/psfk-presents-future-of-retail-report/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 17:09:06 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Retailing]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/06/20/psfk-presents-future-of-retail-report/</guid>
		<description><![CDATA[via slideshare.net Posted via web from Flatacre]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/06/20/psfk-presents-future-of-retail-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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