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	<title>Reason Partners &#187; Music</title>
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	<link>http://reasonpartners.com</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
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						<item>
		<title>Very Cool iPhone App for a Music Video.</title>
		<link>http://reasonpartners.com/2011/04/16/very-cool-iphone-app-for-a-music-video/</link>
		<comments>http://reasonpartners.com/2011/04/16/very-cool-iphone-app-for-a-music-video/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 18:48:48 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2011/04/16/very-cool-iphone-app-for-a-music-video/</guid>
		<description><![CDATA[via vimeo.com App for the House Music duo, Cassius. Smart and simple. Posted via email from Flatacre]]></description>
		<wfw:commentRss>http://reasonpartners.com/2011/04/16/very-cool-iphone-app-for-a-music-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Y&amp;R, Welcome to the Record Label Business.</title>
		<link>http://reasonpartners.com/2010/10/22/yr-welcome-to-the-record-label-business/</link>
		<comments>http://reasonpartners.com/2010/10/22/yr-welcome-to-the-record-label-business/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 16:07:13 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Music industry]]></category>
		<category><![CDATA[Music video]]></category>
		<category><![CDATA[Record label]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/10/22/yr-welcome-to-the-record-label-business/</guid>
		<description><![CDATA[It&#8217;s good to see other agencies venturing into the music business. The music industry needs the help. It&#8217;s also a powerful, yet underused, if not, completely unknown tool in the brand toolbox. Y&#38;R opened their own record label and with their first artist signing, launched a commercial and music video for ghd &#8211; a hair [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/10/22/yr-welcome-to-the-record-label-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>“Reverse the Blues.” Music Video and New Campaign for Credit Canada.</title>
		<link>http://reasonpartners.com/2010/10/18/reverse-the-blues-a-message-for-financial-victims/</link>
		<comments>http://reasonpartners.com/2010/10/18/reverse-the-blues-a-message-for-financial-victims/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 20:47:24 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[2 Scoops]]></category>
		<category><![CDATA[Credit Canada]]></category>
		<category><![CDATA[Reverse the Blues]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/?p=3723</guid>
		<description><![CDATA[In a follow up to “Eviction Notice,” we’ve just launched, “Reverse the Blues” for Credit Canada. It’s based on the joke, what happens when you play a blues record backwards? You get your dog back, your wife back, your house back… Not that financial ruin is funny. But we’ve found a lighter-hearted approach works much [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/10/18/reverse-the-blues-a-message-for-financial-victims/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>In Search of the Magical Music Marketing Model.</title>
		<link>http://reasonpartners.com/2010/04/11/the-search-for-the-magical-music-marketing-model-3/</link>
		<comments>http://reasonpartners.com/2010/04/11/the-search-for-the-magical-music-marketing-model-3/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 20:37:13 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/04/11/the-search-for-the-magical-music-marketing-model-3/</guid>
		<description><![CDATA[From fan engagement through social media, to “freemiums”, to music streaming platforms, to whatever – there seems to be no end of expert advice, ideas and gimmicks meant to fill the hole left by the implosion of the record industry. But it’s not just the absence of the old marketing model that’s causing so much [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/04/11/the-search-for-the-magical-music-marketing-model-3/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Day in the Life of New York City, in Miniature.</title>
		<link>http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/</link>
		<comments>http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 16:24:42 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Ephemera]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[foundart]]></category>
		<category><![CDATA[shift/tilt]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/</guid>
		<description><![CDATA[via bbh-labs.com Shift/tilt, shot by Sam O&#8217;Hare in NYC. It involved over 35,000 stills. The track was written by Rosi Wong and Alex Golan and composed by Human. For best results, watch HD in full screen and turn it up. Posted via web from Flatacre]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Good Summary of the Past Year: Most Contagious 2009</title>
		<link>http://reasonpartners.com/2010/01/23/a-good-summary-of-the-past-year-most-contagious-2009/</link>
		<comments>http://reasonpartners.com/2010/01/23/a-good-summary-of-the-past-year-most-contagious-2009/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 23:05:11 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Contagious]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/01/23/a-good-summary-of-the-past-year-most-contagious-2009/</guid>
		<description><![CDATA[via slideshare.net Written in magazine style, &#8220;Contagious&#8221; presents very thorough coverage of popular campaigns, products and trends in marketing, technology, culture and social media.]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/01/23/a-good-summary-of-the-past-year-most-contagious-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Ephemera: Yann Tiersen Playing Piano on 6 iPhones.</title>
		<link>http://reasonpartners.com/2009/12/11/friday-ephemera-its-doesn-yann-tiersen-playing-pianno-on-6-iphones/</link>
		<comments>http://reasonpartners.com/2009/12/11/friday-ephemera-its-doesn-yann-tiersen-playing-pianno-on-6-iphones/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:23:19 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Ephemera]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2009/12/11/friday-ephemera-its-doesn-yann-tiersen-playing-pianno-on-6-iphones/</guid>
		<description><![CDATA[via youtube.com Posted via web from Fecal Matter]]></description>
		<wfw:commentRss>http://reasonpartners.com/2009/12/11/friday-ephemera-its-doesn-yann-tiersen-playing-pianno-on-6-iphones/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Brand Involvement With Music Becoming a Point of Survival for 	Both?</title>
		<link>http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/</link>
		<comments>http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 21:13:17 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Music industry]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/</guid>
		<description><![CDATA[It’s not surprising that the adoption of music by brands is becoming a hot topic. There’s nothing more sticky or spreadable on the internet than music. And that’s what brands desperately need. On the other hand, music desperately needs new revenue models that brands can certainly help with. ]]></description>
		<wfw:commentRss>http://reasonpartners.com/2009/11/29/is-brand-involvement-with-music-becoming-a-point-of-survival-for-both/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Globe and Mail Covers 2Scoops.</title>
		<link>http://reasonpartners.com/2009/11/29/simon-thanks-for-the-article-in-friday%e2%80%99s-globe-and-mail-but-a-couple-of-facts-might-have-been-checked/</link>
		<comments>http://reasonpartners.com/2009/11/29/simon-thanks-for-the-article-in-friday%e2%80%99s-globe-and-mail-but-a-couple-of-facts-might-have-been-checked/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 18:11:41 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2Scoops]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Credit Canada]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Simon Houpt]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[The Globe and Mail]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2009/11/29/simon-thanks-for-the-article-in-friday%e2%80%99s-globe-and-mail-but-a-couple-of-facts-might-have-been-checked/</guid>
		<description><![CDATA[We&#8217;re pleased that The Globe and Mail has taken an interest in our music-based social media marketing program for Credit Canada. Simon Houpt, the Globe&#8217;s marketing reporter, wrote about it on Friday, November 27 after 2Scoops, the song that forms the basis of the program, was named Best Original song in a Commercial Advertisement at [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2009/11/29/simon-thanks-for-the-article-in-friday%e2%80%99s-globe-and-mail-but-a-couple-of-facts-might-have-been-checked/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2Scoops wins at the Hollywood Music in Media Awards. A new way for brands to benefit from music?</title>
		<link>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/</link>
		<comments>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 23:24:02 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2Scoops]]></category>
		<category><![CDATA[Credit Canada]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Flatacre]]></category>
		<category><![CDATA[HMMA's]]></category>
		<category><![CDATA[Music industry]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Universal Music Group]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/</guid>
		<description><![CDATA['2Scoops' demonstrates that brand marketers can use original music to gain as much, if not more traction than using an existing popular song. It also shows that an original song's growing popularity can also substantially increase the awareness of a brand and its message by engaging with the audience through channels which typically have not been available. Something a brand cannot achieve with an already known and existing popular song. ]]></description>
		<wfw:commentRss>http://reasonpartners.com/2009/11/22/2scoops-wins-at-the-hollywood-music-and-media-awards-and-why-thats-important-for-brand-marketers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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