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	<title>Reason Partners</title>
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	<link>http://reasonpartners.com</link>
	<description>Intelligent brand thinking made engaging and spread through art and technology.</description>
	<lastBuildDate>Tue, 09 Mar 2010 21:01:20 +0000</lastBuildDate>
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		<title>A Brief But Very Good Article on the History of Advertising: The Advertising Century.</title>
		<link>http://reasonpartners.com/2010/03/09/a-brief-but-very-good-article-on-the-history-of-advertising-the-advertising-century-3/</link>
		<comments>http://reasonpartners.com/2010/03/09/a-brief-but-very-good-article-on-the-history-of-advertising-the-advertising-century-3/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:51:26 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/09/a-brief-but-very-good-article-on-the-history-of-advertising-the-advertising-century-3/</guid>
		<description><![CDATA[An excellent article on the history of advertising written by Randall Rothenberg for Ad Age. Certainly an article that new people in the business should read and study. He finishes the article with this:


But as we near the end of the broadcasting era, at the twilight of the advertising century, this much is now clear: [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/09/a-brief-but-very-good-article-on-the-history-of-advertising-the-advertising-century-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Another Prediction on the End of Brand Advertising. Why? Well, err, Because of the Rise of &#8216;Transactional Advertising.&#8217;</title>
		<link>http://reasonpartners.com/2010/03/07/another-prediction-on-the-end-of-brand-advertising-how-well-err-because-of-the-rise-of-transactional-advertising-silly/</link>
		<comments>http://reasonpartners.com/2010/03/07/another-prediction-on-the-end-of-brand-advertising-how-well-err-because-of-the-rise-of-transactional-advertising-silly/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 21:23:33 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/07/another-prediction-on-the-end-of-brand-advertising-how-well-err-because-of-the-rise-of-transactional-advertising-silly/</guid>
		<description><![CDATA[
Here we go again with another self-serving ‘prophet’ predicting the end of brand advertising.
In this case it’s a fellow by the name of Alex Rampell, CEO of a company called TrialPay. He predicts something he calls ‘Transactional Advertising” will replace brand advertising in the near future.
Why? Presumably because that’s what he does.
He explains the value [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/07/another-prediction-on-the-end-of-brand-advertising-how-well-err-because-of-the-rise-of-transactional-advertising-silly/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A production still from &#8216;Sambaheads.&#8217;</title>
		<link>http://reasonpartners.com/2010/03/07/a-production-still-from-sambaheads/</link>
		<comments>http://reasonpartners.com/2010/03/07/a-production-still-from-sambaheads/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 17:00:30 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/07/a-production-still-from-sambaheads/</guid>
		<description><![CDATA[
 
A short film Reason Partners is working on with Westside Studios.
Sent from my iPhone
  Posted via email   from Flatacre  

]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/07/a-production-still-from-sambaheads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social CRM: The New Rules of Relationship Management.</title>
		<link>http://reasonpartners.com/2010/03/07/social-crm-the-new-rules-of-relationship-management/</link>
		<comments>http://reasonpartners.com/2010/03/07/social-crm-the-new-rules-of-relationship-management/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 15:35:48 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/07/social-crm-the-new-rules-of-relationship-management/</guid>
		<description><![CDATA[Another excellent Slideshare report by Altimeter Group.]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/07/social-crm-the-new-rules-of-relationship-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Couldn&#8217;t Agree More: Make Way for the Builders.</title>
		<link>http://reasonpartners.com/2010/03/04/couldnt-agree-more-make-way-for-the-builders-2/</link>
		<comments>http://reasonpartners.com/2010/03/04/couldnt-agree-more-make-way-for-the-builders-2/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 23:26:36 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/04/couldnt-agree-more-make-way-for-the-builders-2/</guid>
		<description><![CDATA[
  
via adage.com
Rishad Tobaccowala’s speech at the 4A&#8217;s is passionate and important. Although directed at the ad world, it&#8217;s actually tremendously important to the marketing world in general. Put your money and your faith behind the people who build stuff. Not the managers, paper pushers, handlers, number crunchers and metrics misers. Without the builders [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/04/couldnt-agree-more-make-way-for-the-builders-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video: The State of The Internet.</title>
		<link>http://reasonpartners.com/2010/03/02/video-the-state-of-the-internet/</link>
		<comments>http://reasonpartners.com/2010/03/02/video-the-state-of-the-internet/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:03:23 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/02/video-the-state-of-the-internet/</guid>
		<description><![CDATA[
 
via vimeo.com
This video by Jesse Thomas provides the most recent stats on the internet. Enjoy.

  Posted via web   from Flatacre  

]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/02/video-the-state-of-the-internet/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>He shoots. He scores the heart of an entire nation.</title>
		<link>http://reasonpartners.com/2010/03/01/he-shoots-he-scores-the-heart-of-an-entire-nation/</link>
		<comments>http://reasonpartners.com/2010/03/01/he-shoots-he-scores-the-heart-of-an-entire-nation/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 16:32:25 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Cold War]]></category>
		<category><![CDATA[Gold medal]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Soviet Union]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/03/01/he-shoots-he-scores-the-heart-of-an-entire-nation/</guid>
		<description><![CDATA[
 
Some friends compared last nights gold medal hockey game to the 1972 Canada, Soviet series. I disagree. Although the game was important to the country, we were playing against friends. Some may say friends make the greatest rivals when pitted against each other. Perhaps so, but after its over, wouldn&#8217;t you rather lose to [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/03/01/he-shoots-he-scores-the-heart-of-an-entire-nation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Foul Mouthed CMO&#8217;s Perspective: &#8220;The Things I Don&#8217;t Understand 	About Agencies.&#8221;</title>
		<link>http://reasonpartners.com/2010/02/28/a-foul-mouthed-cmos-perspective-the-things-i-dont-understand-about-agencies-2/</link>
		<comments>http://reasonpartners.com/2010/02/28/a-foul-mouthed-cmos-perspective-the-things-i-dont-understand-about-agencies-2/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 17:25:14 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/02/28/a-foul-mouthed-cmos-perspective-the-things-i-dont-understand-about-agencies-2/</guid>
		<description><![CDATA[
A blog started by a Brit who claims that he is the CMO &#8220;of a big company. I can&#8217;t say who. But if I say we&#8217;re number 2 in the European consumer durables market relating to, or directly involving, cleaning clothes and or soft furnishings and or other fabrics, with a commitment to excellence, quality [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/02/28/a-foul-mouthed-cmos-perspective-the-things-i-dont-understand-about-agencies-2/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Vegetarian School of Advertising.</title>
		<link>http://reasonpartners.com/2010/02/28/the-vegetarian-school-of-advertising/</link>
		<comments>http://reasonpartners.com/2010/02/28/the-vegetarian-school-of-advertising/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 17:19:48 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/02/28/the-vegetarian-school-of-advertising/</guid>
		<description><![CDATA[
By Simon Billing
Marketing should be the easiest gig going. Most people have wallets stuffed full of money, all of which they are going to – all of which they are bound and determined to spend (borne out by the pitiful savings rates in most developed economies). All we have to do is convince them to [...]]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/02/28/the-vegetarian-school-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Day in the Life of New York City, in Miniature.</title>
		<link>http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/</link>
		<comments>http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 16:24:42 +0000</pubDate>
		<dc:creator>Peter Holmes</dc:creator>
				<category><![CDATA[Ephemera]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[foundart]]></category>
		<category><![CDATA[shift/tilt]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/</guid>
		<description><![CDATA[

via bbh-labs.com
Shift/tilt, shot by Sam O&#8217;Hare in NYC. It involved over 35,000 stills. The track was written by Rosi Wong and Alex Golan and composed by Human.
For best results, watch HD in full screen and turn it up.

Posted via web from Flatacre

]]></description>
		<wfw:commentRss>http://reasonpartners.com/2010/02/27/a-day-in-the-life-of-new-york-city-in-miniature/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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