Ogilvy Renault LLP

Situation:

“You can’t make great advertising for one of Canada’s biggest and oldest law firms. It’s impossible,” we were told.

Insight:

Lawyers like to edit, redraft and generally make things bland and safe. So, we gave them no pictures and less copy to wreck.

Effects:

The firm’s Director of Marketing was pleased. She had never seen a campaign approved and supported so quickly and easily. Prospects responded positively to the simplicity and creativity of the communications. The firm changed from a perception of staid and old fashioned to one of fresh and creative strategic thinking.