Google Results for Advertising Awards Shows.

November 13, 2011

Ego meet expense account, meet parasitical award show owner. Posted via email from Flatacre

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Day After The Pitch. The Fantasy World of the BDA.*

November 13, 2011

via youtube.com *Big Dumb Agency. Posted via email from Flatacre

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‘Paint Chip Names For Men,’ Continues To Garner A Lot of Press Attention.

November 8, 2011

The media continues to be attracted to our CIL campaign. Following a four minute lead story on Global’s prime time national news, the National Post has now run a story in section A, page three. Nice. Great advertising creates its own press.

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Social Media: Not Surprisingly, Just Another Tool in the Toolkit.

November 2, 2011

Rather than displacing television, the internet, including social media is doing an excellent job of building the medium. From an article titled, “7 Things You Need to Know About Social TV Right Now,’ the writer provides proof: Back in the summer of 2009, we tracked everything from Sonia Sotomayor (then a nominee for the Supreme [...]

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A Condo Development Video That Breaks Out of the Category.

October 18, 2011

via vimeo.com All too often brands follow what ever is being done in the category, regardless of whether or not they have a point of difference. Real Estate Developments are notorious for this. That’s why it’s refreshing to see this video. Posted via email from Flatacre

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Uncategorized.

October 9, 2011

via flickr.com Posted via email from Flatacre

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The Bias Against Creativity.

September 17, 2011

via realitysandwich.com A study to be published in the journal Psychological Science shows that many people harbor an anti-creativity bias that they are generally not aware of. Despite professing a desire for creative thinking, most people are actually unable to identify a creative idea when they encounter one. Instead, they associate creativity with words like [...]

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CIL Paints’ “ Paint Chip Names For Men.”

September 6, 2011

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” Same colours. Two entirely different responses. So, in the interests [...]

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After Reading This, You Might Want to Fire Your Online Media Buyer.

August 29, 2011

We know that advertisers are moving a chunk of their advertising budget from offline to online. Most agencies and some clients have some form of Digital Media department within the over-arching Media division. One of the key roles within this department is the Online Media Buyer. As compared to the traditional media buyer, the online [...]

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Scenes From Our New Office.

August 27, 2011
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