Reason Partners . Page 2

Somebody Had to Say it: Social Media Hasn’t Been Around Long Enough For Reliable Data.

February 23, 2010

By Simon Billing
The irritating bit about the certitude of the advertising-is-dead, the-answer-is-awesomeness, canned-peas-are-an-experience, Facebook-is-fab, twitter-is-tops nouvelle vague is that there’s no real evidence to support the prognostications, theories, assured pronouncements from august symposia, and the information ‘broken telephone’ of the blog- and twitter-spheres.
It simply hasn’t been around long enough for reliable data or examples in [...]

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“Logorama.” A short film with 2000 logos. And it’s up for an Oscar.

February 17, 2010

via trendspotting.posterous.com

Posted via web from Flatacre

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A Marketing Era of False Prophets and Failing Results.

February 15, 2010

It seems we’ve fallen into an age of technicians. Or worse, an age of technocrats. The focus of marketing is increasingly about technology, with few hat tips left to creativity. Rather, marketing is now the domain of those who create and promote platforms and apps. It’s the domain of those who herald a new age [...]

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A Convincing Demonstration On How Augmented Reality Will Change Retail Shopping.

February 14, 2010

via youtube.com

Posted via web from Flatacre

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How to Nudge People in Beneficial Directions, Rather than Nagging Them Into it.

February 11, 2010

Just finished reading a highly interesting blog post by Dave Trott, titled “A nudge beats nagging.”In it Dave comments on a new term in the planning world – ‘Behavioural Economics.’ Which he simply recasts as good ideas.
He further describes it as really clever thinking, setting up a situation so that people choose to do what [...]

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