Reason Partners . Page 2

Uncategorized.

October 9, 2011

via flickr.com Posted via email from Flatacre

via realitysandwich.com A study to be published in the journal Psychological Science shows that many people harbor an anti-creativity bias that they are generally not aware of. Despite professing a desire for creative thinking, most people are actually unable to identify a creative idea when they encounter one. Instead, they associate creativity with words like [...]

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CIL Paints’ “ Paint Chip Names For Men.”

September 6, 2011

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” Same colours. Two entirely different responses. So, in the interests [...]

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Scenes From Our New Office.

August 27, 2011

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The Best Places to Test Online Ad Campaigns

August 15, 2011

My last blog post mentioned there are many affordable ad platforms where you can easily set up and test your performance-based campaigns. In fact, a lot of these platforms are considered 2nd tier networks yet their publisher base is the who’s who of the major websites out there. Consider CNN, MSNBC, Fox News, Huffington Post, [...]

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Do QR Codes Work?

August 15, 2011

via blog.lab42.com Although hardly empirical, this small study does give some indication about the effectiveness of those mostly aggravating little QR monstrocities popping up everywhere. From Lab 42′s post: “This survey was conducted online via social networks from July 28 to August 1, 2011 among 500 social media users. This online survey is not based [...]

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Intermediate Writer Wanted.

August 5, 2011

You probably have a background in journalism. Also, you ideally have experience in financial writing or investor relations. You excel at long-format writing (web content, news releases, newsletters, sales brochures, case studies, manuals, guidelines, whatever). Of course, you are able to distill complex topics down to their essence and communicate them in a clear, concise [...]

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What You Need To Know About Online Performance-Based Advertising.

July 18, 2011

Online advertising is expected to grow at an annual rate of over 20%. This presents tremendous opportunities for advertising platforms and networks to showcase a plethora of online advertising products and services to fit the needs of each advertising client. However, it pretty much goes without saying that all clients are expecting some form of [...]

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