Partners
Social influence marketing, spreadable (viral) marketing, immersive media, entertainment, music, film, mobile, software applications are each potentially critical components of trans-media, multi-platform and networked campaigns. Rather than house and manage all the necessary expertise in a vertical, top down organization, we are creating wholly owned or equity based, joint-partnerships with best of breed specialists. Reason Partners will continue to add key partnerships, based on opportunity and market relevance.
Flatacre is a music branding agency. Its purpose is to help build client brands as well as promote its own music content. Apart from its own writers, producers and existing content, Flatacre also sources original music for cooperative promotion. The music is made available for a fraction of the price of typical original music creation, production and leasing arrangements. The potential is that the music can help make the client’s brand famous and through media exposure, the brand makes the music famous. This partnership creates further opportunities such as branded music videos, entertainment based promotions, virals and live performance. The client’s brand benefits by engaging with the audience through channels which typically have not been available. There are few things more viral, engaging, or voluntarily repetitive than a good song.
reasonpartners.org is a cause marketing initiative meant to inform people through third party sources; aggregate charities working in a common area; allow informed donors to select the charity of their choice; and buffer donors from potentially being harassed for further donations. It also presents an interesting alternative to media and corporate partners by way of promoting a cause in the broader sense, rather than partnering with a single charity. However, it’s the online social network that’s being organized which allows charities to interact with members extending the campaign well beyond the ability of traditional media flights.
A.D.D. Studios (Coming Soon)
