Press
ReasonPartners.org campaign featured in Archive Magazine.
by Archive Magazine on December 15, 2009
Strategy Magazine’s “5 Canadian Creative Game-Changers” features our work for The Weather Network.
by Strategy Magazine on December 1, 2009
The Weather Network’s breakthrough OOH campaign made the sky the medium. Billboards pointed up, next to lines like “Told you so” and “Written, produced and directed by God.” Ultimately, two boards across the street from each other formed quotation marks on the iconic Weather Network yellow, framing the sky. Read the full article →
Credit Canada ad wins best original song award
by Marketing Magazine on November 30, 2009
“Two Scoops” translates into one win for Toronto-based agency Reason Partners.
The cheery-sounding song, created by president Peter Holmes with input from co-creative director Robert McDougall (when the agency was still called Holmes and Lee), won Best Original Song in a Commercial Advertisement at the 2009 Hollywood Music in Media Awards on Nov. 19. Read the full article →
Toronto creative director’s jingle for Credit Canada wins Hollywood Music in Media award
by The Globe and Mail on November 27, 2009
What’s tougher: Making a good advertisement, or writing a successful pop song? How about both at once? Read the full article →
A song review: “2 Scoops” by Michelle Harding
by The Huffington Post on August 31, 2009
I started a song-a-day blog a couple weeks ago where each day I post a song I like. I either find these mostly-obscure songs during the course of my day job or artists submit them to me for me to consider. Read the full article →
Holmes and Lee adopts new name and structure as Reason Partners
by Pubzone on July 22, 2009
Toronto-based Holmes and Lee, founded in 1997, has changed its name to Reason Partners and adopted an innovative new ‘cell’ structure, designed to produce results for clients quickly and cost effectively. Read the full article →
Holmes and Lee rebrands as Reason Partners
by Marketing Magazine on July 20, 2009
Peter Holmes has just finished renovations on his Toronto agency’s operations, transforming Holmes & Lee into Reason Partners. Read the full article →
Holmes and Lee agency reinvents itself
by National Post on July 17, 2009
Holmes and Lee has a new name, Reason Partners, to go along with the Toronto agency’s new business structure. Read the full article →
Power of visuals for “homeless” animals
by Creativity in Public Relations on May 26, 2009
A friend of mine in Toronto let me know of a great campaign showcasing the power one image can have to tell a story. Read the full article →
Ooh adds Tag-to-Action
by Strategy Magazine on May 1, 2009
Billboards in Toronto have become more tech savvy. Well, at least one of them. In April, Toronto-based Holmes and Lee incorporated photo-enabled Microsoft Tag High Capacity Color Barcode (HCCB) technology… Read the full article →
Barcoding billboards to save homeless critters
by BarcodesInc on April 23, 2009
Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto. Read the full article →
Environmental group uses Microsoft Tag mobile barcodes to raise awareness
by Social Median on April 21, 2009
This is a very cool use of mobile barcodes. Reason Partners is an organisation dedicated to raising awareness of damage being done to ecosystems around the world… Read the full article →
Save the critters!
by Coded Style on April 21, 2009
Reasonpartners.org has created an eye catching campaign humanizing animals as lonely transients in urban settings. The purpose of this campaign: to draw much needed attention to decaying ecosystems… Read the full article →
Environmental group uses Microsoft Tag mobile barcodes to raise awareness
by GoMo News on April 21, 2009
This is a very cool use of mobile barcodes. Reason Partners is an organisation dedicated to raising awareness of damage being done to ecosystems around the world. Read the full article →
Tecnología a favor de las causas socialmente responsables
by expokmasr on April 18, 2009
A inicios de este mes, en Toronto, una campaña pro-bono en defensa de los animales, invadió los outdoors de la ciudad. El arte muestra a diferentes especies en situaciones de abandono, cual si fueran indigentes de la ciudad. Read the full article →
Wildlife: fighting urban homelessness
by China Sign on April 17, 2009
The Canadian moose has an unusual ally in the fight to preserve its natural habitat: an advertising agency by the name of Holmes & Lee. Earlier this month, the Toronto-based shop launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness: a moose sprawled across the sidewalk… Read the full article →
Wildlife: fighting urban homelessness
by Non Conventional Advertising on April 17, 2009
Earlier this month Holmes & Lee launched a pro bono campaign and CBS Outdoor donated the billboards for the Toronto campaign. Why? To raise awareness around the importance of preserving natural habitats. Read the full article →
Wildlife: fighting urban homelessness
by Ad Age on April 16, 2009
The Canadian moose has an unusual ally in the fight to preserve its natural habitat: an advertising agency by the name of Holmes & Lee. Earlier this month, the Toronto-based shop launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness… Read the full article →
Billboards use barcodes to save homeless critters
by Media In Canada on April 9, 2009
Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto. Read the full article →
Save the critters!
by msdn.com (Microsoft blog) on April 9, 2009
Reasonpartners.org has created an eye catching campaign humanizing animals as lonely transients in urban settings. The purpose of this campaign: to draw much needed attention to decaying ecosystems around the world leaving animals homeless. Read the full article →
