Press
The 10 Best Facebook Campaigns That Won’t Be Seen In America
by Business Insider on May 6, 2012
In Canada, CIL created paint chip names for men, like ‘dark beer’ and ‘bacon.’ Read the full article →
Reason Partners wins a Clio Award
by Marketing Magazine on May 3, 2012
Reason Partners picked up a bronze in Integrated Campaign for CIL Paints’ “Paint Chip Names For Men.’ Read the full article →
Manly paint colors
by Minneapolis Star Tribune on Jan 10, 2012
Would your guy be more likely to pick up a paint brush if he could choose a color called Beer Foam? Or Mo Money? Read the full article →
Beer Foam white? Paint colours get macho makeover
by CTV News on Jan 4, 2012
How would you like to paint your bedroom Beer Foam white or 5 O’Clock Shadow gray? Read the full article →
How One Company Transformed Its Boring Products
by msnbcon Dec 8, 2011
Sometimes, all a product needs is a new name. Read the full article →
What’s in a name
by The Chronicle Herald on November 18, 2011
The paint chip station in your local hardware store is no longer a feminine domain. Read the full article →
Paint for ‘man caves’
by Calgary Heraldon November 19, 2011
CIL Paints has launched a paint colour collection designed to appeal to their masculine side. Read the full article →
Painting your Ultimate Man Cave
by Winnipeg Free Press on November 19, 2011
CIL adds paint-colour collection aimed at men. Read the full article →
Colour me manly: Paint for the ‘man cave’
by Canada.com on November 9, 2011
Real men don’t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time. Read the full article →
Will ‘Manly’ Paint Colors Encourage Men to Decorate?
by Time.com on November 9, 2011
Real men don’t buy paint with enticing names like Fairytale Green or Butterscotch. They prefer colors dubbed Mo Money and Beer Time instead.
Read the full article →
This room needs some Bromance
by National Post on November 8, 2011
Real men don’t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time. Read the full article →
CIL paints a manly campaign
by Marketing Magazine on August 9, 2011
AzkoNobel’s Canadian paint brand CIL Smart has launched an advertising campaign and Facebook contest based on the notion that men are turned off by feminine-sounding paint names. Read the full article →
Paint colours for men
by Global TV on August 12, 2011
Video Watch it here →
What’s in a name? Paint goes male
by CALGARY HERALD on August 12, 2011
Would you rather change wall colours using paint with a jock-type name, or with something more feminine? Read the full article →
CIL paints a manly promotion
by Strategy Magazine on July 27, 2011
AkzoNobel-owned Canadian paint brand CIL is launching “Paint Chip Names for Men,” Read the full article →
Branding the federal budget
by Canadian Business on June 6, 2011
Is the budget a brand success or brand bust? CB’s Jeff Beer investigates with Reason Partners’ Peter Holmes. Read the full article →
Veteran Freedhoff joins Reason Partners
by Financial Post on May 6, 2011
Richard Freedhoff has joined Reason Partners as executive vice-president of account management and business development, a move aimed at strengthening the Toronto agency’s digital, social media and gaming practices. Read the full article →
Manimbaphone featured on PDN Video Pick
by PDN Network on December 21, 2010
Looking to add video production to his business offering, Toronto-based advertising photographer George Simhoni set out to create a narrative video that might also do some good. Read the full article →
dPollution International Inc. (RMGX) Engages Award-Winning Advertising Agency to Develop International Branding and Marketing Campaign
by dpollution on October 18, 2010
Toronto-based Reason Partners will help dPollution increase consumer awareness, open new markets and drive sales. Read the full article →
Hot Spots – The Weather Network
by promaxBDA on September 15, 2010
The grand sceme of nature’s lush landscapes and vast horizons create the perfect backdrop for even the simplest of life’s outdoor adventures. Read the full article →
The Weather Network by Toronto agency Reason Partners
by Joey² TomatoTeam Lives Here on September 12, 2010
The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag. Read the full article →
National Media Brand Executes Localization And Personalization Strategies
by AdPulp.com on September 10, 2010
Toronto agency Reason Partners is out with new work for The Weather Network. The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different imagery and a unique resolution. Read the full article →
The Weather Network – New Spots
by Ads of the World on September 10, 2010
New Spots for the Weather Network
by Applied Arts Wire on September 10, 2010
Toronto’s Reason Partners and director Steve Gordon have come together to produce a series of four new spots for the Weather Network, focusing on and airing in Western Canada. Read the full article →
The Weather Network Gets Cinematic
by The Denver Egotist on September 9, 2010
The four spots below feature the same voice-over but different glorious imagery and a different end tag. The spots are currently on air in western Canada and the agency, Reason Partners, Toronto, is working on an online tool that allows users to upload their own end video clip or still. Read the full article →
National Media Brand Executes Localization And Personalization Strategies
by adland.tv on September 9, 2010
The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag. Read the full article →
Reason Partners Adverts
by advertolog.comon September 9, 2010
The Weather Network: Saskatchewan
by advert loveron September 8, 2010
ReasonPartners.org campaign featured in Archive Magazine.
by Archive Magazine on December 15, 2009
Strategy Magazine’s “5 Canadian Creative Game-Changers” features our work for The Weather Network.
by Strategy Magazine on December 1, 2009
The Weather Network’s breakthrough OOH campaign made the sky the medium. Billboards pointed up, next to lines like “Told you so” and “Written, produced and directed by God.” Ultimately, two boards across the street from each other formed quotation marks on the iconic Weather Network yellow, framing the sky. Read the full article →
Credit Canada ad wins best original song award
by Marketing Magazine on November 30, 2009
“Two Scoops” translates into one win for Toronto-based agency Reason Partners.
The cheery-sounding song, created by president Peter Holmes with input from co-creative director Robert McDougall (when the agency was still called Holmes and Lee), won Best Original Song in a Commercial Advertisement at the 2009 Hollywood Music in Media Awards on Nov. 19. Read the full article →
Toronto creative director’s jingle for Credit Canada wins Hollywood Music in Media award
by The Globe and Mail on November 27, 2009
What’s tougher: Making a good advertisement, or writing a successful pop song? How about both at once? Read the full article →
A song review: “2 Scoops” by Michelle Harding
by The Huffington Post on August 31, 2009
I started a song-a-day blog a couple weeks ago where each day I post a song I like. I either find these mostly-obscure songs during the course of my day job or artists submit them to me for me to consider. Read the full article →
Holmes and Lee adopts new name and structure as Reason Partners
by Pubzone on July 22, 2009
Toronto-based Holmes and Lee, founded in 1997, has changed its name to Reason Partners and adopted an innovative new ‘cell’ structure, designed to produce results for clients quickly and cost effectively. Read the full article →
Holmes and Lee rebrands as Reason Partners
by Marketing Magazine on July 20, 2009
Peter Holmes has just finished renovations on his Toronto agency’s operations, transforming Holmes & Lee into Reason Partners. Read the full article →
Holmes and Lee agency reinvents itself
by National Post on July 17, 2009
Holmes and Lee has a new name, Reason Partners, to go along with the Toronto agency’s new business structure. Read the full article →
Power of visuals for “homeless” animals
by Creativity in Public Relations on May 26, 2009
A friend of mine in Toronto let me know of a great campaign showcasing the power one image can have to tell a story. Read the full article →
Ooh adds Tag-to-Action
by Strategy Magazine on May 1, 2009
Billboards in Toronto have become more tech savvy. Well, at least one of them. In April, Toronto-based Holmes and Lee incorporated photo-enabled Microsoft Tag High Capacity Color Barcode (HCCB) technology… Read the full article →
Barcoding billboards to save homeless critters
by BarcodesInc on April 23, 2009
Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto. Read the full article →
Environmental group uses Microsoft Tag mobile barcodes to raise awareness
by Social Median on April 21, 2009
This is a very cool use of mobile barcodes. Reason Partners is an organisation dedicated to raising awareness of damage being done to ecosystems around the world… Read the full article →
Save the critters!
by Coded Style on April 21, 2009
Reasonpartners.org has created an eye catching campaign humanizing animals as lonely transients in urban settings. The purpose of this campaign: to draw much needed attention to decaying ecosystems… Read the full article →
Environmental group uses Microsoft Tag mobile barcodes to raise awareness
by GoMo News on April 21, 2009
This is a very cool use of mobile barcodes. Reason Partners is an organisation dedicated to raising awareness of damage being done to ecosystems around the world. Read the full article →
Tecnología a favor de las causas socialmente responsables
by expokmasr on April 18, 2009
A inicios de este mes, en Toronto, una campaña pro-bono en defensa de los animales, invadió los outdoors de la ciudad. El arte muestra a diferentes especies en situaciones de abandono, cual si fueran indigentes de la ciudad. Read the full article →
Wildlife: fighting urban homelessness
by China Sign on April 17, 2009
The Canadian moose has an unusual ally in the fight to preserve its natural habitat: an advertising agency by the name of Holmes & Lee. Earlier this month, the Toronto-based shop launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness: a moose sprawled across the sidewalk… Read the full article →
Wildlife: fighting urban homelessness
by Non Conventional Advertising on April 17, 2009
Earlier this month Holmes & Lee launched a pro bono campaign and CBS Outdoor donated the billboards for the Toronto campaign. Why? To raise awareness around the importance of preserving natural habitats. Read the full article →
Wildlife: fighting urban homelessness
by Ad Age on April 16, 2009
The Canadian moose has an unusual ally in the fight to preserve its natural habitat: an advertising agency by the name of Holmes & Lee. Earlier this month, the Toronto-based shop launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness… Read the full article →
Billboards use barcodes to save homeless critters
by Media In Canada on April 9, 2009
Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto. Read the full article →
Save the critters!
by msdn.com (Microsoft blog) on April 9, 2009
Reasonpartners.org has created an eye catching campaign humanizing animals as lonely transients in urban settings. The purpose of this campaign: to draw much needed attention to decaying ecosystems around the world leaving animals homeless. Read the full article →
