Coca-Cola

Another Prediction on the End of Brand Advertising. Why? Well, err, Because of the Rise of ‘Transactional Advertising.’

by Peter Holmes on March 7, 2010

in Advertising,Branding,Business,digital,Marketing,Mobile,Philosophy

How Does a Brand Adapt In The Age Of Social Media?

by Peter Holmes on October 29, 2009

in Advertising,Branding,Marketing,Social Media