Marketing and Advertising

Social Media: Not Surprisingly, Just Another Tool in the Toolkit.

by Peter Holmes on November 2, 2011

in Advertising,Branding,Marketing,media,Social Media

What Brands Must Do To Succeed: Creating Brand Insistence.

by Peter Holmes on September 12, 2010

in Branding,Business,Marketing,Strategic Planning

The Road to Marketing Failure is Paved With Lifestyle Segmentation Research.

by Peter Holmes on May 24, 2010

in Advertising,Branding,Marketing,Research

A Good Summary of the Past Year: Most Contagious 2009

by Peter Holmes on January 23, 2010

in Advertising,digital,Event,Internet,Marketing,media,Mobile,Music,Social Media,Technology

The Problem With Connections Planning.

by Peter Holmes on October 25, 2009

in Advertising,Branding,Marketing,Research,Social Media

Are Canadian Businesses Asleep When It Comes To Online Marketing?

by Peter Holmes on October 14, 2009

in Advertising,Branding,Marketing,Research,Social Media,Technology