Team
Peter Holmes, President & Creative Director
Peter’s strategic consumer and business insights have helped drive some of the most successful advertising campaigns in Canadian history. He appeared on Marketing Magazine’s Power List of the 100 most influential people in Canadian communications and has received some 500 national and international awards for creative excellence from among others, Communication Arts, The One Show, The Clios, Cannes, The Art Directors Club of New York, The Obies and The Advertising and Design Club of Canada. He has also judged a number of advertising awards shows including The One Show, The Clios, The Andy’s and The Marketing Awards, which he also chaired.
Peter began his career as a graphic designer, opening his own design studio in 1982. In 1990 he became a founding partner in Franklin Dallas, an advertising agency and forerunner to Holmes and Lee and then Reason Partners. He has worked with clients across a wide range of categories, including tourism, packaged goods, automotive, communications, electronics, government, beverages, financial services, fashion, pharmaceuticals, electronics, retail and several charities.
Peter got involved in digital marketing in the early days when Holmes and Lee opened the digital shop, Competitive Reality, in 1997. Since then, he has remained very much involved in digital and online marketing
Peter’s work was Curator selected for the inaugural and permanent advertising collection of the Royal Ontario Museum and the Canadian Graphic Design History Project. He also writes and produces music professionally in the rock, jazz and R&B genres as well as music for advertising campaigns, including the Canadian launch of the Saturn ION and Credit Canada. His jazz album, The Jericho Notes, was ranked 6th best release (2004) in the U.S. publication Jazz Week Magazine. 2Scoops, an R&B/pop song he wrote, was picked up by Universal Music and is playing on top 40 radio across the country. It also won a Hollywood Music in Media award.
Brand experience: Sears, Canada Trust, Second Cup, The Weather Network, Land Rover, Credit Canada, Millenium Beverages, Ault Dairies, Sargento Cheese, Lactancia, Black Diamond, Cheese Strings, Parkay Margarine, MCI, PEI Tourism, Antiqua Tourism, Atlantic Tourism, Akzo Nobel, ICI Paints, Dulux, Glidden, Krinos Foods, Ontario Government (Ministry of the Environment), The Conservative Party of Canada, The Body Shop, Old Milwaukee, Sleeman Breweries, Upper Canada Beer, Masterfile, Citibank, JVC, Alpine Consumer Electronics, Luxman, LG, Zenith, Standard Interactive, Standard Broadcasting, MacLean Hunter Publications, Stanfields Underwear, Ogilvy Renault LLP, Valvoline Motor Oil, Tilden Car Rentals, Indian Motorcycle, ReMax, Staples, Neutrogena, Planters Peanuts, Fisons Consumer Health, Clearblue Easy, Delsym Cough Remedy, Cotton Ginny, Club Monaco, African Medical Research Foundation (AMREF), The Canadian Cancer Society, The Daily Bread Foodbank.
Kevin Wright, Director of Digital
Kevin’s career is based on solid advertising and marketing experience as an award-winning director for multi-national marketing and advertising agencies and interactive communications companies.
Kevin has directed and designed cross-media and new-media marketing campaigns since the inception of the web. Having worked for businesses in Canada, the U.S. and the U.K., Kevin has been instrumental in formulating successful online strategies and architecture for custom ebusiness solutions across industries for clients such as Party Poker, Sympatico MSN, IBM, CIBC, L’Oreal, Rogers, Famous Players, Beck’s Beer and Vonage to name just a few.
With over 10 years of marketing and interactive media experience, Kevin has a keen eye for reading and predicting markets and customer needs. He combines this talent with a visionary entrepreneurial sense and proven success record. He has appeared on TV and lectured at Queen’s, Toronto and Western universities on the subjects of new media marketing, internet technologies and ebusiness strategy.
Kevin is a graduate of Queens University, a former diver in the Canadian Navy and a member of the Professional Engineers of Ontario.
Brand experience: Access Copyright, Avelox, Aviva, Bayer, Beck’s Beer, CIBC, City of Markham, Compaq, Direct Line, Directors Guild of Canada, Dundas Jafine, Economic Development Commission, Esselte, Fiber Magazine, Fido, Filing Dealers of America, Financial Services, Fox Searchlight Pictures, Hamilton Hydro, Hewlett-Packard , Hydro One Networks, IBM, Inside Entertainment, Japan Camera, Kodak, Kraft, L’Oreal, Molson, Moosehead Beer, m-Real, Neighbourhood Watch, Office Specialty, Ontario Power Generation, Ontario Safety Service Alliance, Panasonic, Party Poker, Primus, Rethink Breast Cancer, Rogers Wireless, Royal Bank, Sanyo, Schering-Plough, Shaare Zedek Hospital Foundation, Sick Kids Hospital, Sitag, Sony, Sunwing Vacations, Sympatico.MSN, TeenEntertainment.com, Toro Magazine, Toronto Hydro, Twentieth Century Fox, Universal Pictures, Vonage, Weightcare, Wyeth Consumer Health.
Simon Billing, Director Of Strategic Planning
Trained in the UK as a lawyer, Simon brings over 25 years experience in advertising and marketing communications across almost every category including consumer packaged goods, beverage alcohol, all levels of government, banking & financial services, automotive, retail and pharmaceutical, as well as a number of philanthropic and charitable organizations. His career spans stints at major national and multi-national agencies including McKim, Leo Burnett, Scali McCabe Sloves, FCB and Robins Sharpe. In 2000 Simon co-founded Naked Creative Communications where he directed all strategic development for clients such as The Globe and Mail, Rexall Pharmacies, AT&T Canada, The Thomson Corporation, Woodbridge Company Limited, the University Health Network and the AIDS Committee of Toronto, among others. In recent years Simon has developed an expertise in emerging media and related technologies to compliment his long experience in the more traditional marketing disciplines. He brings a uniquely rounded perspective to clients’ businesses that ensures they take full advantage of the rapidly evolving media environment. As well as being well known for strategic rigour and his unique consumer and business insights, Simon has a strong history of working closely with some of the most storied creative people in the industry to develop communications campaigns that set the standard for their category. In his spare time Simon tends to several acres of garden and woodland overlooking Lake Huron. simon@reasonpartners.com
Brand Experience: General Foods, Ralston Purina, Kellogg, S.C. Johnson, Beatrice Foods, Molson, Labatt, Hiram Walker, AT&T, The Thompson Corporation, BMW, Dell, Xerox, Fiberglas, VISA, Bell Canada, Goodmans LLP, The Globe and Mail, globeandmail.com, The Movie Network, Princess Margaret Hospital, The University Health Network, Muscular Dystrophy Association, Right to Play, The National Ballet of Canada, Art Gallery of Ontario, The Aga Khan Foundation, Square One Shopping Centre, Eaton’s, Jack Astor’s, Armadillo Texas Grill, Thrifty’s, Bluenotes, Oshawa Foods, Rexall Pharmacies.
Sherri Saito, Director Of Production & Development
As head of production and development at Reason Partners, Sherri brings her unique experience in the production of feature films and television movies and series to digital and traditional media content creation for our clients.
Sherri Saito has been involved in television and film productions for the past 25years. She began her career producing TV commercials in the mid 80’s with The Partners’ Film Company, and received numerous Bessie Awards while shooting ad campaigns across Canada and in the United States. One of the highlights, was the role of Producer on the Grammy Award winning music video, “Love is Strong” with the Rolling Stones and director David Fincher. Sherri moved into longer format on television series with Atlantis Films where she worked on numerous projects ranging from Gemini Award winning “Traders” to internationally renowned “Gene Roddenberry’s Earth Final Conflict”.
Sherri has produced several movies-of-the-week and feature film projects including the critically acclaimed “Blessings” with Mary Tyler Moore, “Riding the Bus with My Sister” directed by Anjelica Houston and starring Rosie O’Donnell and Andie MacDowell, “Aurora Borealis” starring Joshua Jackson, Donald Sutherland, and Juliette Lewis and “Focus” based on the Arthur Miller novel and starring William H. Macy and Laura Dern.
Sherri has developed and created her own lifestyle series and is currently working on development of a feature film and television dramatic series.
Over the past seven years, Sherri has owned and operated several production companies specializing in financing and production services for foreign producers.
Client List: The Rolling Stones, NBC Network, CBS Television, ABC Television, CanWest Global, MCA Universal, USA Network, The Sanitsky Company, Lions Gate Entertainment, SAT-Televison, Hallmark Hall of Fame, Atlantis Films, David Kirschner Productions, Ludlum Entertainment, Paramount Classics, Eyemark Entertainment,Tandem Communications, Entitled Entertainment, Jaffe/Braunstein Films, Grossbart Barnett Productions, Pebblehut Productions
Productions: Robert Ludlum’s The Hades Factor-two part mini-series, Riding The Bus With My Sister-TV movie, Aurora Borealis-Feature, A Very Married Christmas-TV movie, Blessings-TV movie, Open House-TV movie, Focus-Feature, Tracker-TV series, Final Jeopardy-TV movie, A Tale of Two Bunnies-TV movie, At The Mercy Of A Stranger-TV movie, Mind Prey-TV movie, Earth Final Conflict-TV series, PSI Factor-TV series, Traders-TV series, TekWar-TV series, Save Us From This House-lifestyle/reality series, The Heatfood/reality series
Mike Mulik, Director of Art & Technology
Mike had a well-rounded start in the digital and entertainment world. He first studied film at York University and then digital media at the International Academy of Design. When he graduated, Blast media was the first to hire him as an interface designer. Mike then moved on to OperEx as an interactive designer. Then on to Sutton Javelin as head of design of their interactive department. Mike then decided to try something different as a flash designer at Dashboard, before joining former colleagues at Prescient Media, as senior interactive designer. Then, again to try something new, Mike joined Holmes and Lee as an art director in both digital and traditional media. There he rose to become senior art director and somewhat of a digital teacher and preacher. Along the way, he also garnered more than a few awards for his work, including the Marketing Awards, Digital Marketing Awards, New Media Innovation Awards, Communication Arts and The Advertising and Design Club of Canada. When he’s not working on the cutting edge side of digital media, Mike enjoys the much more safe and leisurely activity of motorcycling all over the world.
